In keen competition with the other competitors in the market, TARGIT has now – once again – won a strategically important business intelligence order. This time with Q8 Denmark. The solution provides Q8 with much better insight in sales at the company’s 245 service stations, and makes it easier for the company to adjust the assortment and the campaigns to variations during the day, the week and the year.

Hjørring, March 27, 2006 – TARGIT has once again outdistanced several of the world’s largest business intelligence suppliers by winning Q8 as a customer. The order covers the entire Q8 Denmark, and TARGIT Business Intelligence Suite is already covering the last six years of sales data in the Group. This corresponds to approximately 600 million data entries from Q8’s systems such as cash registers and the ERP systems Petropoint and SAP. The buying patters of the customers vary widely during the day, the week, and the year, and the TARGIT solution provides Q8 with much better insight in these patterns. This enables Q8 to react quickly to changes in sales and simultaneously exploit the patterns to create additional sales.  

TARGIT Business Intelligence Suite thereby becomes a key element in Q8’s tremendous effort to improve guidance and service. Since 2001, the concept service station has been a central turning point in the education of sales personnel at Q8. It is no longer sufficient to be able to hand out groceries and sell fuel. Customers expect competent counselling and guidance, and solving this task requires in-depth-knowledge about customer behaviour and buying patterns. Q8 obtains this knowledge through the TARGIT solution. All sales are registered, which means that management will continuously be able to retrieve precise analyses of when, for instance, the most car washes, soft drinks, sausages, magazines, char coal, bear or tobacco have been sold.

Such figures can be used to develop campaigns for certain groceries at certain times and to shed light on the issue that they have to purchase more or less of certain product groups in connection to holidays or specific events. In the long term, TARGIT Business Intelligence will also be used to measure the effect on sales of for instance ice scrapers when the personnel remind customers of low degrees during the weekend. A comparison of sales figures between service stations, which is one of TARGIT’s specialties, is also one way to develop the business. If they perform well in one area, the success can be documented and followed, and other service stations can copy the success accordingly.

“TARGIT helps us show the individual employee that the efforts in the service stations are of crucial significance to our results. Our success depends on great customer service and in-depth knowledge of what the customers expect and when. TARGIT BI Suite is exceptional at providing us with this knowledge and we have specifically chosen TARGIT’s solution in favour of the large foreign competitors. TARGIT’s user-friendliness is unique compared to the large solutions and considering that the price is also highly competitive, we had absolutely no doubts about the choice”, says Jens Alstrup, CEO of the Q8 service stations. He also emphasizes that the proximity to TARGIT had a significant impact on the choice, because Q8 from a geographical perspective is located closer to TARGIT A/S than to the competitors, and thereby it has been easier to establish an active cooperation.

“We have always focused intensely on user-friendliness and flexibility, and this strategy is paying off in terms of a number of strategic orders in the home market as well as abroad. In a very short time, Q8 has been able to add great additional value to their data, which they can now use in a commercial way to strengthen their ability to compete and react quickly to variations in sales. The exact same tendency can be seen with many of our other customer, who, with the choice of TARGIT, confirm that a Danish software developer can easily compete with even the largest business intelligence suppliers in the world”, says Flemming Madsen, Senior VP of Sales in TARGIT. TARGIT has implemented the solution at Q8 in close cooperation with their partner Sigma Business Intelligence.

For more information about the solution please contact: info@targit.com

About Q8

Q8 is an oil company that sells oil products and services to companies and private consumers. Q8 was founded in 1983 and today the company has 245 service stations in Denmark. In addition to the sales via service stations, Q8 sells oil products and services to Danish trade, industry, transportation, agriculture and private consumers. More than 40 percent of the Danish population shop at Q8 – which equals approximately 150.000 daily customers. Q8 has 3500 employees and the headquarters is located in Birkerød. Read more at www.Q8.dk

About TARGIT

TARGIT was founded in 1986 with the current CEO, Morten Sandlykke, as one of the founding partners. Today, TARGIT is the largest developer of business intelligence in Denmark and the core product, TARGIT Business Intelligence Suite, is distributed by more than 250 business partners around the world. The first business intelligence-product from TARGIT was based on the idea of user-friendliness, flexibility, and simple implementation; core values which have since characterized TARGIT’s solutions. TARGIT is Microsoft Gold Certified Partner within the competencies ISV/Software Solutions and Data Management Solutions.