TARGIT has opened an office in Sweden. This is the first stage in a long-term plan that aims to ensure larger market share and visibility in the Swedish market. The Swedish resellers have shown great interest in TARGIT’s solutions, and they have already closed a number of deals.
Hjørring, June 28, 2006 – TARGIT now establishes their second office outside Denmark. The office will be located in Gothenburg - and thereby in close proximity to the TARGIT headquarters in Hjørring, Denmark. TARGIT has chosen Daniel Rugholm for the position as Country Manager. Up until now, he has held a position as Partner Account Manager in Denmark. Later this year, Daniel Rugholm will be accompanied by two additional employees, who will assist in the development of the reseller channel in the Swedish Market.
So far the task of developing the Swedish reseller channel looks surmountable, seeing that recognized resellers such as SYSteam, WM-data, Columbus, and SuperOffice already have signed reseller agreements with TARGIT. In addition, the first orders from Swedish companies have been closed, and therefore TARGIT looks optimistically at the Swedish venture.
“We have been very practical in our way of approaching the Danish market, and we have operated in the same way in Sweden for the short period of time in which we have had our own office in Gothenburg. The Swedes seems to like this method. On top of this, our many customer references in the segment 200-500 million DKK plays an important role in our efforts to convince the Swedish customers that we provide high quality solutions. Naturally, competition is somewhat more fierce outside Denmark, but knowing that we have a solid position in Denmark, we approach the task with an enormous self-confidence”, says Flemming Madsen, Senior VP of Sales at TARGIT A/S.
The decision to recruit internal employees for positions abroad has been made partly to make it more attractive to be part of TARGIT in Denmark and partly to ensure that the first employees in new offices understand and work by the TARGIT philosophy. The exact same strategy has successfully been followed in the US, and all employees in the US office have previously worked in Hjørring.
For more information please contact: info@targit.com
About TARGIT
TARGIT was founded in 1986 with the current CEO, Morten Sandlykke, as one of the founding partners. Today, TARGIT is the largest developer of business intelligence in Denmark and the core product, TARGIT Business Intelligence Suite, is distributed by more than 250 business partners around the world. The first business intelligence-product from TARGIT was based on the idea of user-friendliness, flexibility, and simple implementation; core values which have since characterized TARGIT’s solutions. TARGIT is Microsoft Gold Certified Partner within the competencies ISV/Software Solutions and Data Management Solutions. |