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BELLINGER’s overview increased when they became aware of the TARGIT Benefits

BELLINGER

The innovative company BELLINGER A/S is founded and owned by the designer couple Malene and Claus BELLINGER Diederichsen. The company that makes glasses is situated near Aarhus in Denmark. Every year, they create two BELLINGER and Kameleon collections. All of BELLINGER's glasses are exclusive products of high quality.

Because of the rapid growth of the company, it became increasingly more difficult for the decision makers throughout the organization to provide the necessary data. Gradually, the employees’ resources allocated to creating reports in Excel sheets became overwhelming, and given that BELLINGER rather would use their resources doing value-adding work for their clients, they decided to look for a BI solution.

TARGIT meets the requirements of flexibility and scalability

TARGIT meets the requirements of flexibility and scalability yet, at the same time the user interface is very intuitive which means easy access for all employees in the organization. The solution had to be applicable to a strategic as well as an operational level. This meant that the BI system had to be able to support business and organizational specific processes on the operational level, and at the same time, be able to generate more general and strategic key figures according to known methods, for instance Balanced Scorecard. “Being a relatively small organization, it was important for us to find a system which did not in its price structure primarily match the needs of larger companies. At the same time, we have a close corporation with other organizations, and, in the long term, we see great opportunities in sharing information such as sales forecasts and sales budgets with these organizations throughout the world. Our central wish was to start up with a small system that could be scaled to fit our increasing growth step by step”, says Claus K. Villumsen, Logistic Manager for BELLINGER.

So far, it is only BELLINGER’s ERP system, SAP Business One, which delivers data for analysis purposes in TARGIT, and TARGIT BI Suite is employed for purchase management, quality management as well as in the sales organization, to a great extent on an operational level, but also, increasingly, on a more strategic level. “We want this development to continue, and we would like to create a direct link between our strategy and the measurable indicators on the actual development using TARGIT”, Claus K. Villumsen tells.

Resources saved releases energy for value-adding work

All departments using TARGIT have obtained a far more direct access to decision supporting information. Hereby, the resources previously used when acquiring this information have been saved – and has been replaced by the energy to value-adding work. Additionally, a better overview of numerous important areas has been obtained, enabling a far more effective process of decision making. “To guarantee the best possible utilization of the potential of each employee, TARGIT is considered necessary. The fast access to information is a crucial part of making the right decisions – and hereby attain financial benefits”, Claus K. Villumsen states.

Nevertheless, there is no doubt that as the use of TARGIT BI Suite spreads and matures even more, the attainment of the following years’ strategic goals will be supported significantly by using the information attained through TARGIT BI Suite. “The employ of TARGIT creates a good overview of each employee’s field of responsibility and in most cases, the employee can use the time otherwise reserved for data analysis to make decisions”, Claus K. Villumsen concludes.





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