BTX Group needs quality data to make informed business decisions
BTX Group is one of Scandinavia’s leading textiles companies. With 21 fashion brands across Europe, managers have to respond to market changes immediately. Fashion changes increasingly fast, and collections are often replaced every month. So it is critical to monitor every pair of pants or sweater in the product range, all the way from the designer’s desk to the cash register. With exports making up about 80% of sales and distribution in close to 8,000 outlets, collecting reliable sales information from both own and partner stores is a constant challenge.
But an even bigger challenge is making qualified decisions based on the data. For BTX Group, success is not just about responding to changing tastes in fashion. It must predict and influence them.
TARGIT shows “what’s hot”, and “what’s not”
Faced with the enormous amounts of data generated from consumer purchases across Europe, BTX Group chose TARGIT Business Intelligence Suite to transform this data into informative reports and analyses. Now BTX Group’s managers can react even more quickly to changes in the market. “We needed a tool that could give us a precise snapshot of sales, at any time of the day by pulling and analyzing data directly from our retail-solution, StorePos. TARGIT can graphically display, in a simple and user-friendly way, how our stores are running,” says Poul Venø, BTX Group’ CIO.
TARGIT’s “crystal ball” helps BTX Group move products where the market wants them
“The key issues are how good we are at predicting and influencing fashion, and at moving our products around,” continues Poul Venø. “In some areas there are high sales in T-shirts and sets, so naturally we have to ensure they are part of the collection. In this way, we expect TARGIT to serve as our ‘crystal ball’, which we can use for future planning.”
TARGIT Business Intelligence software enables BTX Group to better analyze store sales and place goods where the customers are. Now, when a product experiences strong demand in a particular area, managers use TARGIT to ensure that supply matches demand – getting the right products to the right place, and at the right time.
