The sales culture in Dansk Supermarked Group is renowned beyond Denmark's borders, and through two generations, the group has set the standard for great business leadership, healthy business sense, and a special ability to always focus on the customers' needs.
For Dansk Supermarked Group it is of crucial importance that purchasers can always maintain an overview of both sales and purchase. To ensure having the best possible overview, the group decided to implement business intelligence, and today, TARGIT BI Suite lies on top of the group's data warehouse.
Chooses optimal standard systems
Implementation of TARGIT BI Suite is part of a large process with the aim of establishing a joined platform for all business units. “We have started a huge standardization project across our IT systems, and instead of developing specific solutions on our own, as we did in the past, we are now choosing the optimal standard systems where TARGIT was chosen as the front-end tool for our data warehouse,” says Kurt Roland Andreassen, IT-system development manager in Dansk Supermarked, who is responsible for all IT development and maintenance in Dansk Supermarked Group.
”Considering the way we wanted to design the data foundation in our data warehouse, we have made the right decision by choosing TARGIT as the supplier of our business intelligence tools. We thoroughly evaluated other large business intelligence suppliers, but our assessment was that users would benefit most from TARGIT. The solution is simply more user-friendly.”
Overview of 33 billion data rows
The amount of data concerning the group’s total product offerings is absolutely impossible to overview without the help from TARGIT BI Suite. The purchasers and the analysts have access to more than 33 billion data rows with product information in the gigantic data warehouse, and all products, without exceptions, are closely monitored in the purchase and sales phase.
“For anything in the world, we want to avoid that our customers cannot find the needed product in the stores. This is extremely important to us. Therefore, we are using TARGIT to analyze product sales, move products among department stores when it makes sense, and to analyze overall how our sales are affected by price changes. The only thing that must not happen is that a product is on the shelves for too long. We constantly have new products coming in, and in the worst case, we run out of space. TARGIT helps us avoid that situation, and that is incredibly valuable to us,” Kurt Roland Andersen concludes.
