"The data you are not using is meaningless", states Information Services Director at Linde Gaz A.S., Ogün Ozpinar. Linde Gaz A.S. had enormous amounts of raw data in their system, and they were unable to analyse it in a proper, fast and accurate way by using classical spreadsheets. Every month, management and the employees spent too much time retrieving the data and analyzing it. If they then needed different information in a report, they had to go back to the beginning of the process. And when they got the final report, their information needs could have changed again.
With only limited resources at hand, more reports are necessary to make better strategic decisions. But Linde Gaz A.S. lacked a BI solution that would deal with the reporting problems and data clutter issues - a BI solution that is "flexible, online, reliable, editable, fast, able to do trend analysis, user friendly, simple and yet effective". A long list of demands from Linde Gaz A.S.
The demands were met by TARGIT BI Suite, which impressed Linde Gaz A.S. immediately.
Today, they use it to analyze data and create reports faster than ever. They can even change or add data to a report during a meeting and adjust accordingly to new or changed information needs. This enables management to make better decisions faster.
Besides top management, TARGIT is used by sales managers, sales reps, Finance and Account, Marketing and Market Development departments.
Linde Gaz A.S. enjoys the flexibility of TARGIT BI Suite.
"In the past, a report could be created by only one person or by one department. Now we can get the data even via web browser, you do not need anybody or any additional efforts to get a report", explains Selcok Tuzun. Examples of reports created for the company's needs are:
1. Sales reports: Actual, budget, comparisons on product and customer base, consumptions, regional analysis etc.
2. Financial reports: Profit, loss tables, cash flow account etc.
3. CRM reports: Sales reps visits analysis, marketing segmentation analysis etc.
4. Procurement reports: Cost analyis, who buys from whom, etc.
5. Logistics reports: Distribution cost analysis, transport items, etc.
Linde Gaz A.S. now has a more flexible, reliable, consistent and centralized reporting mechanism based on analyses in TARGIT.
"We have become addicted to TARGIT and cannot do without. It is an important part of our transactional system", concludes Selcok Tuzun.
