Business intelligence is used in identifying, extracting, and analyzing all kinds of relevant data. Your organization is ready for Business Intelligence if you have more data than you can oversee. For small or medium sized businesses this is often the case. For larger enterprises with no Business Intelligence solution, this will always be the case.

Some ways in which you can measure the value generated by using Business Intelligence in your company include:

• Budget deviations. React immediately to deviations particularly on procurement, production and sales. What is the bottom line effect of reacting faster than before?
• Market trends. How quickly can you identify trends manifesting in the sales of a product?
• Cooperation partners. How well can you distinguish good cooperation partners from bad ones? What are their strengths and weaknesses, and what does it mean to know this fast?
• Debtor control. Optimize your debtor control by focusing on the age of your debtors. What is the age of your debtors today compared to before TARGIT BI Suite implementation?
• Cost and price developments. How is the cost and price developing on a certain product, and is there a trend in the price for the product’s components? What’s the effect of acting instantly to such developments?

Business Intelligence provide historical, current and predictive views of operations in your organization. The common functions are reporting, online analytical processing, analytics, data mining, business performance management, benchmarking, text mining and predictive analytics. TARGIT Business intelligence supports businesses in making better decisions - based on knowledge and facts rather intuition and gut-feeling.

TARGIT Business Intelligence provides a vast number of ways in which you can visualize, illustrate and analyze your company data. And no matter what kind of analysis you do, TARGIT BI Suite remembers
your preferences for presenting data.

• Dashboards and Scorecards - Intelligent dashboards and scorecards provide an overview of the company through the use of interactive gauges and built-in intelligence. Any abnormality can quickly be identified and taken into analysis.
• Reports - Reports are created in a flash, and can easily be distributed by email or through a website. A report is never a static product; you can always dig deeper into the figures. That’s how observation can turn into orientation in just one click.
• Analyses - Even though TARGIT BI Suite offers highly advanced analyses, they’re easy to create and navigate through in a few clicks. Given the dynamic interrelation between all objects, called Hyper Related OLAP, a click on a dimension in an object will cause the other objects to adapt to this criterion.
• An analysis wizard will help users create new analyses and reports. The tool guides the user by asking a series of questions, making sure that the analysis or report is set up with the correct dimensions and criteria.
• The TARGIT THIS button enables you to create an analysis with just a single data item. Simply drag a measure or dimension from your source data to the TARGIT THIS button and the appropriate analysis will be created using built-in intelligence that remembers your preferred way of viewing data. That’s how fast you can create an analysis using the TARGIT THIS button.
• Intelligent agents and alerts - A wide variety of intelligent agents are incorporated throughout TARGIT BI Suite. They will automatically issue alerts enabling you to quickly respond to new challenges.
• The Sentinels are digital watchdogs that warn you in advance through the use of prediction-based rules. All you need to know is your key performance indicators (KPI), and the Sentinels will predict how your data is going to evolve.
• Intelligent Search allows you to learn more about the context of any active analysis. A single click combines structured analysis data with unstructured data from your e-mails and other documents.
• TARGIT Cloud gives you the option to analyze data outside your central data warehouse. This satisfies the need for analyzing and visualizing data from local spreadsheets.
• Storyboards - Once a decision has been made and action needs to be implemented, the Storyboards function as an effective communication tool. Storyboards are a series of real time analyses that can be published on monitors as a video, a slideshow or even on mobile devices as a podcast.

In a complex business world, you need intelligent support to cut through the noise and stand apart from the competition. The power to identify problems or opportunities comes with the right Business Intelligence solution, because it gives you the advantage of making decisions based solely on facts. It is this knowledge that paves the way for improved strategy, tactics and operations. But before you can acquire these insights, you must transform your data into information. This requires the right methodology, technology and architecture.

At TARGIT, we do not think of Business Intelligence as just different software features. We believe that there is a huge amount of unfulfilled synergy from the interaction between humans and computers. That is why TARGIT BI Suite is the outcome of our unique holistic philosophy, known as CALM (Computer Aided Leadership and Management).

CALM is a continuous process of balancing and optimizing human and computer potential. All businesses depend on computers to the point of no return; if you take away computers, they wouldn’t last the week. This leaves us with only one option: To continually work towards the improvement of computer-human interaction. With the right mixture of core competencies, computer support and human resources, you can gain a better understanding of opportunities and threats. It’s only when you truly know your own business that you can ideally react to changes.

The fundamental way to realize the TARGIT CALM-philosophy is through the OODA loop. Observation, Orientation, Decision and Action - that is the OODA loop. This simple model illustrates the process by which an
organization reacts to any event. Whether it is a problem, threat or opportunity, the decision process starts with an observation before cycling through the loop.

Time is the most critical factor when going around the loop. The faster you complete it, the more competitive you can be. The OODA loop represents four overlapping processes that are strongly integrated into the disciplines of TARGIT Business Intelligence. While other BI solutions generate reports in one system and analyses in another, TARGIT Business Intelligence is designed with all its functions mutually interactive, thus bringing you through the loop in the fastest way possible. At the end of the day, it is the business that spins the loop around its core competencies the fastest that is the most successful.