TARGIT CTO, Dr. Morten Middelfart

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From the young age of 14, Dr. Morten Middelfart aka "Dr. Morton" had already begun working professionally in the software industry. His passion for computers continued to grow and by his 25th birthday he had established Morton Systems, a successful company specializing in business intelligence and business analytics.

His research into the ways people make decisions, both in terms of intelligence and the intuition behind it, became highly appealing to TARGIT and in 1997 Morton Systems was acquired by the company. Morten was appointed CTO for TARGIT and became responsible for its technological direction and educational activities. Today, TARGIT is recognized as one of the top 15 international vendors by industry analysts and has over - customers with more than - named users.

Morten Middelfart TARGIT Business Intelligence Morten has received his MBA from Henley Management College in the UK and holds not one, but two Ph.D.’s – one from Rushmore University in the US, where he published the groundbreaking book about Computer Aided Leadership and Management (CALM) and the other from Aalborg University regarding his revolutionary data mining mechanism, Sentinels.

This man-machine synergy within the decision process is as much practical as it is revolutionary; in fact, Dr. Middelfart's CALM thought-leadership is applicable to both contemporary and future computer systems. His second Ph.D. presents a series of so-called Sentinel algorithms within the field of artificial intelligence, namely data mining, in which patterns for decision making are autonomously detected by computers in large sums of data. In addition to his academic research, Dr. Middelfart's software inventions are embedded in TARGIT's products and include 25 patents worldwide.

See Dr. Morten Middelfart's full CV (.pdf)

On this site, you can get access to Dr. Morten Middelfart's research articles. Please contact us, if you have any questions or wish to book Morten Middelfart as a speaker.

Dr. Morten Middelfart's LinkedIn profile

Videos with Dr. Morten Middelfart

Watch Dr. Middelfart present his research on screen

Dr. Morton has a unique combined commercial and technical background which allows him to comfortably communicate his ideas to a broad audience. He has been the keynote speaker at many events, primarily within the commercial sector for non-technical participants.

This includes his participation in the first Business Intelligence talk show ever. He has also done a full video presentation of his research.

Check out the videos with Morten in the left column.. they are not just about Business Intelligence.

Research introduction

Get a comprehensive introduction to Dr. Middelfart's research on Business Intelligence and Analytics.

"In my mind, business intelligence is all about creating business results. It sounds simple, but in reality many times I see organizations being highly focused on generating a specific report or chart with no regard to the overall purpose. It may seem innocent…what could happen? Why don’t we just generate the charts and reports we want; surely more information is better than less, right?"

Learn more about Dr. Morten Middelfart's views on BI by downloading the .pdf in the box to the left.

TARGIT's meta-morphing model adds associations between measures and dimensions to a traditional multidimensional cube model, and thus facilitates a process where users are able to ask questions to a business intelligence (BI) system without the constraints of a traditional system.

In addition, the model will learn the user’s presentation preferences and thereby reduce the number of interactions needed to present the answer.

Learn more about the model and its practical application by downloading the .pdf in the box to the left.

TARGIT software is built around a holistic philosophy that we refer to as CALM: Computer Aided Leadership & Management. The idea is that a business process for any person in an organization is a cycle of Observation, Orientation, Decision and Action (OODA).

Through observation and orientation employees obtain an overview of the current situation and retrieve critical insights needed to make decisions for the future. Decisions are finally implemented in the action phase.

Learn how you can improve Business Intelligence speed and quality with OODA by downloading the .pdf in the box to the left.

Morten’s current research is focused on allowing business users to react faster to the real world challenges that organizations face. Specifically, he seeks to apply data mining to expand the window of opportunity for organizations when changes happen in their surrounding environment. This Sentinel technology warns users based on previous observations.

Essentially, Sentinels are prediction based rules that will allow you to get an early warning. These warnings are highly valuable for organizations, and their underlying relationships can be data-mined by users with very little technical knowledge.

Learn more about Sentinels and how the technology is used in TARGIT BI Suite by downloading the .pdf in the box to the left.