TARGIT strong competitor in BI Survey 12

oktober 18, 2012
The BI Survey 12 is out, and it states that the Danish Business Intelligence software company TARGIT is a strong competitor in the BI Market.

TARGIT ranks top in competitive win rate and overall competitiveness in the OLAP Analysis Peer Group. This indicates that potential users who are in the market for a BI & Analytics solution decide on TARGIT if being presented with the option.

“Our demos are true eye-openers to companies looking for a BI solution that actually lives up to their expectations regarding usability and Return on Investment,” explains TARGIT CSO Flemming Madsen.

Carsten Bange, leading analyst at BARC, believes that TARGIT is popular with both existing users and potential buyers of the BI solution. “The primary reasons why people buy TARGIT are user-friendliness and functionality. This may explain TARGIT’s high win rate and their competiveness”.

The survey also shows that TARGIT is a leading vendor in proportion of users (in the OLAP Analysis Peer Group). “The product is deployed widely in organizations who have invested in TARGIT,” adds Melanie Mack co-author of the BI Survey.

Flemming Madsen also notices how existing TARGIT customers keep investing in the software from the Danish BI & Analytics developer. “Often, companies start by implementing TARGIT in one department. When they experience the benefits of their user-friendly reporting and analysis tool, they expand the solution to the rest of the organization. And according to the survey, we are a leading vendor in project length, which means that our product is easily implemented in a short amount of time.”

Additionally, a clear visual style in the product may explain the popularity. In fact, TARGIT ranks top in visual analysis (in the OLAP Analysis Peer Group). “And being able to read and understand your KPIs in clear graphical objects is one of the most important features in BI products”, explains Carsten Bange.

Today, innovation and agility is also important in any kind of software product. TARGIT is a leader in both categories (in the OLAP Analysis Peer Group). During 2012 alone, TARGIT has released many major updates and improvements such as a cross-breed between a disc and in-memory technology, called Xbone, a social analytics app and a lightweight BI client for mobile touch devices.

See TARGIT’s BI Survey 12 summary

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BARC report