TARGIT Enters Into Strategic Agreement with CDK Global Heavy Equipment

november 16, 2017
TARGIT strengthens offerings in the heavy equipment industry

TAMPA, Fla. -- TARGIT, a leading business intelligence software provider for small to mid-sized enterprises, today announced it has entered into an agreement with CDK Global, a premier provider of Dealer Management Systems (DMS) software for heavy equipment dealers in North America. This agreement will provide CDK customers with business insights for all major dealership processes including sales, finance, rental, parts, services, and marketing.

Leveraging its proprietary software solutions, services and strategic partnerships, CDK can now offer customers a new level of comprehensive analytics for their fleet with TARGIT Decision Suite, a business intelligence and analytics solution for the heavy equipment industry.

“We’re excited to add CDK Global to the TARGIT community,” says Kyle McNerney, director of partner and vertical solutions, TARGIT. “They bring a wealth of knowledge about the heavy equipment dealership industry, an understanding of the challenges dealers commonly face, and a best-in-class, holistic DMS solution. This partnership further reinforces TARGIT’s commitment to delivering the highest level of service and expertise in heavy equipment reporting and analytics on a broader scale.”

In addition, users can now fully integrate their CDK IntelliDealer™ DMS data into TARGIT Decision Suite to combine and analyze against other data sources for improved insight into their company and the broader heavy equipment market.

“TARGIT’s technology offers customers the critical ability to analyze and compare data from a multitude of resources,” says John Bolling, senior director of sales, CDK Global Heavy Equipment. “Translating this content into relevant, specific information enables the dealer to make data-driven decisions that can improve their business results.”
TARGIT Decision Suite provides pre-built, endlessly customizable business intelligence solutions for the heavy equipment sales, rental and service industry. Users have access to instant insight into financial reporting, equipment sales, rentals, services and parts data. As part of the CDK Global toolset, heavy equipment companies will receive key performance indicator (KPI) insight to pinpoint weakness and drive business value.


With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK’s solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.


TARGIT is the maker of the TARGIT Decision Suite, the business intelligence and analytics solution for all business users. With an emphasis on people, it is our mission to transform entire organizations by revealing actionable insights for every user to make better and faster decisions. TARGIT Decision Suite is the only business intelligence platform that offers visual data discovery tools, self-service business analytics, reporting, and stunning dashboards in a single, integrated solution. TARGIT doesn’t stop at software. The unique combination of our patented technology, proven methodology, and dedicated employees and partners is what enables us to help organizations around the world perform their best. TARGIT gives companies the courage to act. Learn more about us at http://www.targit.com and follow us on twitter @targit.


TARGIT Media Contact:

Kyle McNerney 
(813) 293-1819

CDK Media Contacts: 

Roxanne Pipitone
CDK Global

Rob Duda

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