The easiest and most direct way to describe hyper-relations technology is to say it’s the way that a user of business intelligence software can navigate from a static report to a dynamic analysis in only one click. But that still assumes that the person we’re speaking to has a concept of what a dynamic analysis looks like and what it can do for them. So let’s break it down even further.
Reports answer the question, “what happened?” They take the data that comes into the business intelligence platform, process it into the metrics and figures needed to answer the question.
Analyses answer the question, “how and why did it happen?” They look behind that first static figure and reveal all of the numbers that went into it, and they allow a user to change perspective of the data set to learn what it is that prompted the numbers to say what they do.
In short, hyper-relations technology is the way to get from “what” to “how and why” in only one click. And hyper-relations technology is intelligent, learning the way users want to see data represented without making an assumption about the analytics’ breakdown. This means you will get the visualizations you prefer every time you click on a figure in a particular type of report. By adapting so closely to your preferences, hyper-relations significantly reduces the time needed to get to the bottom of a question; and most importantly, what to do about it.
Here’s several ways that every department in a business can use hyper-relations technology to gain the most insight possible from their data:
1. Delinquent accounts report – These reports and alerts will tell a user when customers are late on their payments, and how late they are. But to really understand the problem, click through to an analysis to see where the disconnect is, and decide how to proceed collecting the owed money.
2. Cash flow statement – This report offers a concise but critical view of your company’s cash flow position. If there’s anything that looks unusual, click through to identify the root cause of any missed cash flow targets or unexpected figures.
3. Budget statement – Review your company’s budget overview broken down by department or month, and click through to see why any given department is over or under budget. Use this information to adjust/advise accordingly.
4. Cost per employee report – Take a look at how much your company spends to train and reimburse each employee, and if someone sticks out, click through to see why a given employee cost more (or less) to train than others in their position. Adjust your training or expense processes accordingly.
5. Vacation schedule report – Review how your employees spend their vacation time, and click through if particular employees are abusing the vacation policy or taking their days off at inopportune times for the company.
6. Top performers report – Use this report to identify the top performers in your organization, and click through to see if there’s a common trait or project among them. Work with other teams to repeat their success.
7. Marketing project report – Take a look at the marketing projects broken out by budget, responsibilities, and tasks. Click through to figure out why a project didn’t work, and if it’s worth trying again, or whether the audience is entirely unreceptive.
8. Web traffic report – Look over the ways that visitors got to your site, and click through to see if traffic spikes correlate to specific marketing activities and decide if those activities are repeatable.
9. Customer profile report – Review the information you’ve got about your customers, and click through to identify what traits the most lucrative customers in
the company share. Adjust marketing activities to cater to prospects that share those traits.
10. Sales cycle report – Measure the amount of time it takes your sales reps to push prospects through the sales cycle. Click through for an over-time view to see if the cycle is growing or shrinking, and adjust reps’ habits accordingly.
11. Regional/seasonal reports – Break your sales figures into region or time period to review your products’ performance. If any of the numbers are unexpected, either positively or negatively, click through to see what’s being done differently to change numbers, and adjust behaviors to capitalize on or discourage those activities.
12. Item sales report – Look at your products’ sales figures broken out by item and purchaser, and click through to see if reps are changing their tactics to see specific items more, and if so, learn why.
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Dr. Morten Middelfart
Founder and Chairman of Social Quant
I've been working professionally in the software industry since I was 14 years old, and my passion for computers has never stopped growing. Today, I'm deeply involved in educational activities that advocate my research within business intelligence and analytics. By the time I was 25, I had established Morton Systems, my first business intelligence and analytics c..