Data Truth or Dare: “Social Analytics” – Collaborative methods used to analyze data OR tools to identify online social trends?
Welcome to another exciting game of Data Truth or Dare. This week’s question is about Social Analytics. Are they collaborative methods used to analyze data OR tools to identify social trends?
Data Truth: Social analytics are an increasingly crucial part of business intelligence. The term “social” analytics is commonly used for analytics based on social media. New technology tools allow marketers to identify trends and emotions among prospects and customers so that they can accommodate those people in a more effective way.
At TARGIT, we have an add-on to help our users capture those sentiments that we call Social Analytics. Users can tap into the latest buzz on Twitter, Facebook, and LinkedIn for any parameter. In a few steps, the cloud solution gives access to up to 10 search terms to follow.
Social Analytics will collect detailed data on each tweet and user, while rating the semantic score of each tweet. This gives users a quick overview of positive, neutral, or negative speech about their company, products, and competitors. Social Analytics collects data four times a day, every day, to keep users up-to-date on all the social media buzz.
Interested in learning more? You can book a free demo for Social Analytics or sign up for a free 2-week trial. And don’t forget to have a look at the free TARGIT ebook, the BI Dictionary, to hone your skills for the next Data Truth or Dare.