Harness the Power of BIG DATA

November 06, 2013

Join Dr. Morton for his DATAVERSITY webinar “Make BIG DATA work for you” on Nov. 19. 

TARGIT CTO Morten Middelfart (“Dr. Morton,” yes, with an O) has professionally devoted himself to one thing: turning decisions into action faster, more efficiently, and more intelligently than ever.

As such, he’s constantly at work in his lab, experimenting with new technologies and applications that just might become the next big thing in TARGIT.

He’s recently patented some groundbreaking new features that zero in on solving the challenges that companies face every day. One of those challenges is harnessing an array of increasingly complex data sources. Not only is it vital for companies to measure and monitor internal data, but they now need to have a firm grasp on the slippery external data that continues to rapidly grow around them. In fact, with resources like Twitter, Facebook, and blogs at every consumer’s fingertips, it won’t be long before a company’s external data far exceeds their internal data.

This is Big Data. And it’s … well … big. So big and complex that it’s incredibly challenging to process, manage, and measure using traditional data processing applications and business intelligence. It’s a constantly moving target that will only continue to grow in speed and complexity.

This is new, exciting, and increasingly challenging for businesses. And the only way to keep up is to adapt. Companies that don’t learn from and adapt to Big Data will quickly be left in the dust.

But how? Technology is constantly changing. Devices are shrinking. Mobility is critical. And every time a new standard is put in place, we once again break new technological ground. Dr. Morton’s Lab is a playground for those who are looking to take the bull by the horns and stay ahead of the curve.

Get a peek at how you can make your way through the OODA loop and turn decision into action faster than ever in his upcoming DATAVERSITY webinar, “Make BIG DATA work for you” on Tuesday, Nov. 19 at 2 p.m. EST, 11 a.m. PST. Fact beats fear and the only way to get the facts you need is to adapt to the ever-changing BI landscape to make more informed decisions with confidence. Let the computer do the work for you.

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Bridget Brown

Bridget Brown

Content Marketing Manager
A professional writer, communicator, and marketer by trade, I'm fascinated by the way data - and in particular big data - is changing the way companies do business. As Content Marketing Manager for TARGIT I tackle this topic and many others in my mission to expand TARGIT's footprint and show the world exactly what it means when you have TARGIT in your tool box. I..
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