As smaller, more mobile devices become the norm, customers and business team members will demand ever increasing instantaneous and personalized service.
Innovation is everywhere in today's environment, which is great for those of us involved in the tech industry. The sad truth is that so many innovations that people view as earth shaking usually fall by the wayside and are forgotten. Others are so highly anticipated and talked about that their release creates a tidal wave effect that seems to be continuous and unending. This is particularly the case with mobility-driven innovations.
For years people have looked at the various pieces of technology featured on television programs like "the Jetsons" or "Lost in Space" and dreamed of what it would be like when they became reality. Those days are here.
While most media coverage has focused on the social aspects of these new innovations, the business implications are tremendous for industries across the board -- particularly when it comes to data discovery and analytics.
The main thing that you have to remember when talking about these new technologies is that it's all about people, not the hardware. As these smaller more mobile devices become the norm, customers and business team members will demand ever increasing instantaneous and personalized service.
For example, there may come a day when you walk into your neighborhood coffee shop and the person behind the counter is wearing one of the latest pieces of mobile technology. As you approach they say, "Good morning (enter your name here), would you like your usual medium coffee with two sugars and cream?" It will happen eventually, and that's where data discovery and analytics can truly make the difference with these devices for businesses.
All of that customer data, Big Data, is going to be imperative for that personalization, but it needs to be easily accessible. This is not only a necessity for customers, but for those providing the service to them. This can range from the stock room to the board room and everywhere in between.
I am a firm believer that data discovery and the information it provides is not just for use by those in high level positions, but rather for everyone within the organization. This is important because, in the end, the decisions that are made at all levels should be made using analytics from the data that is readily available to everyone within the organization. The advent of smaller, wearable devices (such as Google Glass) that provide mobility is ensuring that those decisions can be made faster and more responsive than ever before.
It's not just the availability of the data that this technology can aid with, but also for taking care of those "issues" that can arise when you're away from your desk -- think Murphy's Law. One example could be that it's 5:30 p.m. on Friday and you're making your way home, but something happens that triggers an alert on your system. Instead of waiting for it to be sent to your computer or smartphone, you immediately see the alert before your eyes or on your wrist and can take action without touching a keyboard. Looking at these smaller and faster mobile devices in terms of their effect on the Action Loop, the implications are enormous.
For any business to succeed it's important to move as quickly and decisively as you can through the Action Loop. Data discovery and analytics, as we all know, are integral to this happening. Increases in the mobility of data access ensure that you are always made aware when an issue arises and can quickly make your way through the loop to take action. The faster you do this, the better. Newer mobility devices are proving their value and importance to businesses with this increased ability to access data and analytics anywhere, at any time.
Regardless of these great advances in technology, there are some businesses and individuals who will always resist the move toward ever increasing mobility. But why? They are underestimating or forgetting the adaptability of the human brain. By utilizing these devices, we're able to let them take care of the data and analysis, no matter where we are. The benefit of this is that our minds are then freed up for an even more important endeavor: innovation.
Moving forward, technology will continue to grow smaller, faster, and more wearable. We as consumers are demanding it. These devices are becoming so small that they are even effecting how we utilize them. Where the keyboard or touchscreen have been the norm, they are now being overtaken by speech recognition because there is no keyboard to use.
As I said during a 2013 event in Copenhagen, "the traditional drag and drop paradigm will just not hold anymore." We are still exploring the value that these new technologies can offer data discovery and analytics, but the future looks very bright and mobile.
Dr. Morten Middelfart
Founder and Chairman of Social Quant
I've been working professionally in the software industry since I was 14 years old, and my passion for computers has never stopped growing. Today, I'm deeply involved in educational activities that advocate my research within business intelligence and analytics. By the time I was 25, I had established Morton Systems, my first business intelligence and analytics c..