DANÆG Cracks into Critical Data with TARGIT Data Service

April 14, 2015

Read how one TARGIT customer easily integrates valuable external data into analyses with company data

DANÆG Products A/S is a leading supplier of convenience egg products to bakeries, the food service sector, and the food industry in Denmark and abroad. In recent years the company has expanded rapidly into additional international markets with a growing product list and enlisted the help of TARGIT to help them stay ahead in the highly competitive market.


After years of success with Decision Suite helping the company better optimize their business practices, DANÆG was eager to add TARGIT Data Service to their toolbox as soon as it became available.

TARGIT Data Service is the intuitive tool that lets users combine and analyze internal data sources with external data sources into a single report in as little as a few seconds. Building dashboards and analyses based on the data pulled in from outside the data warehouse—from sources such as Microsoft CSV, Azure Data Market, Directory, Excel, OData, ODBC, and Quandl—is as easy as it’s always been inside the TARGIT interface.

Quick wins

DANÆG was instantly up and running with TARGIT Data Service. It was fast and easy for users to get to work right away with new reports and analyses in the familiar TARGIT environment.

“Office meetings are often based on analyses in TARGIT and during those meetings, we can load new data in less than a minute if we want to test a theory or compare some numbers to industry data or data from some of the many campaigns we run,” says Niels Nybro Bolding, DANÆG IS/ERP Manager. “That has become an extremely valuable functionality to us.”

TARGIT Data Service gives DANÆG the possibility to work in an innovative test environment instead of waiting for the data to be available in their existing data warehouse like they previously had to do. If an analyses proves useful, they have unlimited access to that data source. If it doesn’t, very little time or effort was used to find out. 

Better control and comprehension of the business

Bolding believes that the use of Data Service helps all their TARGIT users better define gaps and opportunities because they can evaluate balances in a flash.

“I believe our TARGIT users have come to a point where they understand our business even better than before because of the new possibilities we have with Data Service,” he says.

In the future, Bolding sees even more possibilities with TARGIT Data Service, such as to collect new data from DANÆG production sites or other business units they want to analyze instantly.

It didn’t take DANÆG long to confirm that Data Service can expand the company’s options to incorporate new data sources and create an entirely new and data-driven perspective of the business.

“It’s fair to say we are very pleased with the possibilities we get from Data Service,” Bolding concludes. “The only downside about this add on to our existing TARGIT solution is the extra work it means to me and the rest of our organization … new insight into our business means a commitment to act upon it!”

The opportunities hidden within the world of big data seem endless. TARGIT Data Service makes it possible to wrap your arms around the data that is most valuable for your company. If you're interested in uncovering new insights with external data, you can watch firsthand how TARGIT Data Service works in this on-demand webinar.

Bridget Brown

Bridget Brown

Content Marketing Manager
A professional writer, communicator, and marketer by trade, I'm fascinated by the way data - and in particular big data - is changing the way companies do business. As Content Marketing Manager for TARGIT I tackle this topic and many others in my mission to expand TARGIT's footprint and show the world exactly what it means when you have TARGIT in your tool box. I..
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