Bianco Keeps a Finger on the Pulse of Fashion with TARGIT

February 13, 2017

Bianco Footwear has had the vision of creating an international footwear brand inspired by art, culture, and music since its founding more than 30 years ago. The brand has since established itself as a sidewalk fashion company, and is recognized as one of the most successful retail franchises in northern Europe. The company has since expanded its high fashion footwear business to include accessories such as handbags, wallets, sunglasses, and scarfs.

With an ever-expanding product line and more than 60 franchise and independent locations throughout Europe, Bianco turned to TARGIT Decision Suite to help them gain insight into performance. Because some stores are franchises and others are independently-owned retailers of the Bianco brand, the company needed in-depth oversight into the operations of each individual shop in order to gauge performance and streamline operations.

This was a perfect job for TARGIT partner Accobat. With a firm footing and history of success in Denmark, Accobat had experience, expertise, and ability to be an on-hand presence during Bianco’s BI and analytics implementation together with TARGIT. 

Watch the video below to see the full Bianco story and see why they now depend on TARGIT’s intuitive dashboards, reports, and analyses to help them run a more effective, customer-centric business throughout Europe.


Maj Nedergaard

Marketing Manager, EMEA
I enjoy celebrating our customers' success stories. As Marketing Manager, EMEA, in addition to campaigns, PR and partner marketing efforts, my main focus is on customer and market research to support segmentation and targeted communications for the TARGIT Marketing team. In this role, I consider myself privileged to constantly see first hand how relevant content is cr..
Continue Reading...

We use cookies to improve your site experience, but they also provide us with information on your use of our website.
To find out more about the cookies we use and how to delete them, see our Privacy Policy. By continuing to browse the site, you are consenting to our use of cookies.