A leading IT analyst firm has placed Danish business intelligence software developer TARGIT as a “Niche Player” in the prestigious "Magic Quadrant" (see "Magic Quadrant for Business Intelligence Platforms" by Rita Sallam et.al., January 2011).
“We are proud to be recognized by analyst firm Gartner as a Niche Player”, says TARGIT CEO Morten Sandlykke. “We believe the inclusion in the Quadrant will facilitate our growth in the global market, where we aim to reach 1.5 million users by 2015”.
According to Gartner, “ease of use is now surpassing functionality for the first time as the dominant BI platform buying criterion”. The report also states that “influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms — with or without IT's consent”.
“Ease of use is essentially our product philosophy”, explains TARGIT CTO Morten Middelfart. He is happy that Gartner recognized TARGIT in the report. "We want to give business insight in fewest clicks, and we feel that Gartner recognizes this - not least because of the users' judgments of TARGIT BI Suite".
In addition to ease of use, buyers look at affordability, which gives a vendor like TARGIT momentum.
About The Magic Quadrant:
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.