Tech Guest Viewpoint: The Importance of Data in Customer Loyalty

May 15, 2015
by Gitte Sandlykke, CMO, TARGIT
The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

Read the full article by Gitte on Chain Store Age: The Importance of Data in Customer Loyalty.

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