by Kim Hanmark, Director of Professional Services EMEA, TARGIT
As with most initially disruptive concepts, lofty theories and abstract promises for big data’s many uses are rampant. Because of the cache that big data has gained, it is difficult to hone in on how it can be utilized to achieve specific business goals. The explosion of big data has given rise to a new era of problems for companies trying to utilize business intelligence (BI) to help with real-time decision making. Because the sheer volume of information overwhelms so many business users, companies that want to harness big data are not getting those projects off the ground because they simply don’t know where to begin.
See Kim's full byline in Data Informed: Redefine Big Data for Your Business.