by Mikkel Oldenburg, Practice Manager - Retail and Service, TARGIT
According to the Harvard Business Review, big box stores like Walmart are honing their skills when it comes to customer loyalty, in part by creating rewards programs that both reflect and promote their brand promises. This comes as no surprise, as customer loyalty is a key element of success in the crowded and complex retail industry. However, many are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.
Why The Focus On Customer Loyalty?
Read the full article on Retail TouchPoints: Data Drive Your Decision-Making Based On What Your Customers Are 'Telling' You.