TARGIT VP of Sales talks strategy in SellingPower Blog
"Success in sales requires a fine balance of sharp people skills and good information. Sometimes, though, we find ourselves relying more on our gut instincts than informed data to make a business decision. For example, we might choose to work with a company because of a flashy brand name – not because we are sure that doing so will be a profitable choice. It might work out some of the time, but why stress about whether the right decision was made when you could use data to support your experience and increase your probability of making a sale?"
Read the full article on SellingPower Blog.