Born in the rich Greek tradition, APIVITA
cosmetics and self-care products combine only naturally-derived active ingredients. They pride themselves on creating high-quality products exclusively from extracts from plants, beehive products of high nutritional value, and organic essential oils. It is only fitting that the company formed by two Greek pharmacists inspired by the honeybee society and committed to a holistic approach to skin care was drawn to TARGIT’s holistic approach to business intelligence.
Learn more about TARGIT's 360-degree approach to BI strategy in this guide: The Better BI Strategy
Customer behavior has traditionally been difficult to predict in the ever changing environment of the beauty and skin care market. Fashion trends, environmental sensitivities, and cultural demands are constantly shifting.
Before implementing a BI solution, APIVITA captured and stored large volumes of data in various disconnected information systems. Customer, financial, sales, and product data all lived in independent databases. This made the reporting process extremely time consuming, with the need to manually combine multiple files per data source into a single report for any type of company overview. In this way, it wasn’t possible to drill down and analyze particular numbers if employees needed additional information or create reports or analyses on the fly.
“There was a large volume of company information that was really difficult to manage and present,” says Vasilis Karpodinis, IS Director at APIVITA. “It was really hard to synchronize the information and access the same data version, since all the crucial information was recorded in Excel files.”