TARGIT’s holistic approach to BI matches APIVITA’s holistic approach to beauty

Gaining a competitive advantage with business intelligence.
Born in the rich Greek tradition, APIVITA cosmetics and self-care products combine only naturally-derived active ingredients. They pride themselves on creating high-quality products exclusively from extracts from plants, beehive products of high nutritional value, and organic essential oils. It is only fitting that the company formed by two Greek pharmacists inspired by the honeybee society and committed to a holistic approach to skin care was drawn to TARGIT’s holistic approach to business intelligence.

Learn more about TARGIT's 360-degree approach to BI strategy in this guide: The Better BI Strategy.

Customer behavior has traditionally been difficult to predict in the ever changing environment of the beauty and skin care market. Fashion trends, environmental sensitivities, and cultural demands are constantly shifting. 

Before implementing a BI solution, APIVITA captured and stored large volumes of data in various disconnected information systems. Customer, financial, sales, and product data all lived in independent databases. This made the reporting process extremely time consuming, with the need to manually combine multiple files per data source into a single report for any type of company overview. In this way, it wasn’t possible to drill down and analyze particular numbers if employees needed additional information or create reports or analyses on the fly.

 “There was a large volume of company information that was really difficult to manage and present,” says Vasilis Karpodinis, IS Director and APIVITA. “It was really hard to synchronize the information and access the same data version, since all the crucial information was recorded in Excel files.”

Turning to TARGIT Decision Suite

APIVITA had a number of requirements for a business intelligence solution. “We needed it to be an open platform in order not to have restrictions from where we will update the data and what analyses and reports we create,” says Karpodinis. The company also wanted a powerful tool to help them better predict opportunities and threats to the business before they happened.

APIVITA chose TARGIT Decision Suite for its ease of use, flexibility, and integrity. Now everyone in the company has a unique, powerful analysis tool as a part of their daily work processes. With TARGIT Decision Suite, the time and investment in everyday procedures with POS, market trends, and other sales data were slashed significantly. 

“With TARGIT Decision Suite, users can easily access any information they need without help from IT,” says Karpodinis. “We gained technical and business knowledge in general, since TARGIT presents us an overview of all of our activity. It’s a modern tool that covers more than 100% of our needs.”

Insight converted into action

TARGIT Decision Suite creates an overview of the business and a solid basis for the business decision-making procedure in APIVITA, ensuring continuous growth in its thousand points of sale worldwide.

Sales, Marketing, and Accounting departments save hours every day with TARGIT’s reporting tool. Reports are distributed automatically to those who need them, and TARGIT’s security ensures people only see the data that’s relevant to them – and nothing more. 

Overall, implementation and the APIVITA’s company transition to the new way of life was quick and simple, despite the initial hesitations from employees.

“The biggest challenge I faced was to make people cope with the change as something that would really help and optimize their everyday workload and not as something that would create extra work,” says Karpodinis.

When employees got their hands on TARGIT Decision Suite though, they were quickly won over. Today, employees of almost all departments can gain actionable insight from their most important KPIs. This gives them more time to focus on data quality control, customer service, and general business development. 

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APIVITA was founded in 1979 and was the first natural cosmetics company in Greece. The name is derived from the Latin words Apis (bee) and Vita (life), and means “life of the bee” – a name reflecting the philosophy of a company that, being a living organism like the bee, never stops creating value: Value for society, for the natural environment and for the economy. Today, the products of APIVITA are sold in thousands of pharmacies in Greece. Worldwide, APIVITA is present in 11 countries: Australia, Belgium, Cyprus, Hong Kong, Japan, Luxembourg, Netherlands, Romania, Spain, Sweden, and USA.