Top Brands, the master franchiser for Pizza Hut in Belgium, needed a way to better manage their more than 190 Pizza Hut locations throughout Belgium and France. The company had been relying on a Microsoft Dynamics NAV database to store their data but struggled to make sense of the information. In particular, they had most trouble tracking data on what was sold to better predict customer behavior.
“Before we implemented our BI solution, we could make some queries directly into the NAV database, but it was tedious work that we didn’t do on a daily basis,” says Kristoff Tillieu, Finance and Development Director for Top Brands. “We had a truck load of data, but it was too complicated to extract knowledge from that data.”
Since implementing TARGIT, Pizza Hut can analyze and predict customer behavior. They have the power to track what was sold, when they sold it, what offers customers used, and how long delivery took. The results are displayed in clear graphs in TARGIT and easily shared with relevant employees.
Pizza Hut area managers benchmark each store and identity any problems or progression. Based on that, they can do a segmentation of their customers. The Marketing Department uses the information to organize campaigns relevant to different segments. And the campaign results are reintegrated back into the system. This enables Marketing to measure how customers respond to initiatives, and helps them predict what the customer will respond well to. Tracking orders and coupons used also helps Pizza Hut predict what they’ll need, when they’ll need it to meet customer demands.
Pizza Hut prepares TARGIT reports and analyses for all of their weekly and major meetings to display dynamic presentations of their sales data. Users can make reports on the fly and drill down into specific details unlike ever before.
A whole new era for Pizza Hut
“It’s not a task for IT anymore,” continues Tillieu. “It’s much easier to get the information. With TARGIT, the information is put directly in front of the decision makers. The tool has led us to a whole new era ... We discover what we have access to, and it allows us to ask more specific questions … and make more qualified decisions.”
In fact, the most frequent TARGIT user within Pizza Hut is the CEO. “He has a finger on the pulse and looks at everything!” says Tillieu.
“The main reason why we chose TARGIT was because it works tightly with NAV,” continues Tillieu. “It’s expensive to make changes in NAV, but when it’s done, TARGIT just follows. I’m not an IT person by education, and since TARGIT is very easy to access and is constructed in a very logical and intuitive way, you don’t need to be in IT to run the tool.”
The price of TARGIT was also a major selling point for Pizza Hut. “Most organizations don’t realize the value of information,” Tillieu says. “TARGIT is a tool that can help you convert the value of information into Euros. With everything in place, we have a solution that can be compared to a Rolls Royce, at the price of a family car.”