en

Dagrofa

Retail analytics for Denmark's largest grocer

about the company

Dagrofa is one of Denmark's largest grocery stores and the country's only grocery group, with independent merchants running the majority of Dagrofa stores. Dagrofa Group operates more than 650 MENY, KIWI, SAVE, My Merchant, and Light-Buy stores. FoodService Denmark also falls under the Dagrofa umbrella, which is the leading supplier to the food service sector in Denmark.

their challenges

  • The company had troves of data coming in fron hundreds of locations and suppliers and no way to get an end-to-end overview
  • Most employees were not versed in business intelligence or analytics 
  • Relying on Excel spreadsheets meant multiple versions of data were floating around and employees weren't ever certain which was most up to date.

how we helped

  • TARGIT automatically generates reports and distributes them to the management team in user-friendly emails delivered right to their inboxes each morning
  • Automatic elerts let management know when a figure has fallen out of pre-set parameters
  • The company has fostered an environment of knowledge sharing and data-based decisions
Dansk Supermarked Group retail BI

"We were absolutely sure that we wanted TARGIT since the philosophy of user-friendliness, easy access via a web client, and the few clicks to strategy behind the solution fits our users perfectly because they do not necessarily have many years of experience with business intelligence."

Anne Fivelsdal, Analysis and Space Management Manager, Dagrofa

With hundreds of stores under the Dagrofa management umbrella, the company needed a user-friendly way to consolidate data from multiple data sources. Management lacked the proper insight to feel they had complete control of end-to-end retail operations, from suppliers to store shelves, and wanted to be able to drill into their important metrics to always know if they were on target. With those business objectives in mind, TARGIT Decision Suite's retail analytics solution seemed like the perfect fit.

"We were absolutely sure that we wanted TARGIT since the philosophy of user-friendliness, easy access via a web client, and the few clicks to strategy behind the solution fits our users perfectly because they do not necessarily have many years of experience with business intelligence,” says Anne Fivelsdal, Analysis and Space Management Manager, Dagrofa.

After a successful TARGIT implementation, Dagrofa now collected daily sales data from hundreds of retail locations. The system automatically generates reports and distributes those to the management team in user-friendly emails delivered right to their inboxes each morning. This makes following up on the latest figures as simple as a single mouse click to dive deeper into the analysis. 

Together with TARGIT consultants, Dagrofa mapped out a sustainable business intelligence and analytics strategy around the organization's most important KPIs. You can read how important it is to determine your company's key performance indicators in this eBook: the Metrics That Matter.

Related customer cases

Retail

Bianco

Retail

Dansk Supermarked Group

Retail

Message