Is there anything worse than a customer not being able to find a desired product on the shelf of your store? Dansk Supermarked Group didn't want to find out. But without a comprehensive BI and analytics solution for retail, they had little insight to when and if that was happening, and what the effect on the business was.
Dansk Supermarked Group is renowned beyond Denmark’s borders, and through two generations, the group has set an international standard for high quality business leadership, healthy business sense, and a special ability to always focus on customers’ needs. The group has also created a unique structure for purchase and sales across the various retail chains that fall under the Dansk Supermarked umbrella.
Because of this, the company had massive amounts of data coming from sales, procurement, and stocks but no way to analyze that data.
“For anything in the world, we want to avoid that our customers cannot find the needed product in the stores," says Kurt Roland Andreassen, IT System Development Manager for Dansk Supermarked Group. "This is extremely important to us.”
Unlike most major retail organizations, Dansk Supermarked Group houses Procurement and Sales into one function. Therefore, it is critical that purchasers can always maintain an overview of both functions. After evaluating a number of business intelligence and analytics solutions, TARGIT became the clear winner that could deliver everything Dansk Supermarked was looking for.
"Considering the way we wanted to design the data foundation in our data warehouse, we have made the right decision by cho