In 2010, DAA adopted the TARGIT Decision Suite
to help them better manage their duty free retail shops. They were so impressed with the comprehensive view of the business, that by 2013 they had implemented TARGIT in their carparks and general airport operations. Today, they have greater insight into the millions of moving pieces of overall airport operations, and continue to improve the efficiency and customer experience every day with actionable data.
This is what a typical experience at the Dublin Airport looks like today: You approach the gates, scan your ticket at a security point, and the gates automatically swing open for you. If something is off with your ticket or timing, you're redirected to an airport official.
While you wait in line for the X-ray, a queue measurement system tracks cell phone locations anonymously to monitor how long people have been waiting in one particular area. If the waiting time is longer than airport efficiency benchmarks, managers are alerted in real-time on their TARGIT storyboards and can open another X-ray line in a busy section immediately.
Since data is updated every two minutes in the TARGIT system, administrators and managers know they are always looking at the most up-to-date information on passenger movement, overall volume, and employee efficiency.
The system delivers reports to managers on passenger volume broken down by the minute, so managers can always plan ahead for the busiest days of the week and busiest hours of the day to ensure the airport is staffed optimally and passengers move through to their gates as quickly as possible.
As they’ve discovered, passenger patterns can vary wildly—from passengers who show up hours before their flight to those who arrive 15 minutes before and the average of passengers in between. Nevertheless, DAA is able to predict how many people will be arriving at the airport and at what time with an average of 97 percent accuracy.