Ispirazione è il nome del gioco al TARGIT Decision Day 2013 a Tampa, tenutosi la scorsa settimana. E ce n'era così tanta tutto il giorno che era difficile tenere il passo. Ma abbiamo fatto del nostro meglio per infilare nella bottiglia un po' di quella ispirazione in modo da poterla condividere con te qui nel nostro blog.
Here’s what we thought were the top 5 quotes of the day that we hope give you the Courage to Act.
1. “Making technology easy to use enables us to trust and share information to create a collective courage to act.” – Morten Sandlykke, TARGIT CEO
While we don’t necessarily face fear on a daily basis like we did back when humans were competing every day for survival, fear has adapted to find us in other ways. Getting back on the mountain bike after a particularly bad crash, scuba diving, or sky diving are basic examples of fear. But what about the sales person who finds excuses for not visiting large customers because he or she is afraid to appear incompetent, or afraid of losing a deal and thereby a dream of success. Or the employee who fears to speak his or her opinion because of a fear of being unpopular among colleagues. Or the manager who hires the next best in the fear of competition from his own team. Whichever way you look at it, fear is finding new ways to limit us or inspire us. But we have to decide which.
At TARGIT, we aim to give our users Courage to Act. We do that through a number of different ways. The common denominator is that we help by providing facts and conveying these facts in a way that beats the fear. That’s our core philosophy here at TARGIT. Making technology easy to use enables us to trust and share information to create a collective courage to act.
2. “What do you want your legacy to be?” – David Parmenter, Decision Day keynote speaker
Decision Day 2013 keynote speaker David Parmenter took decades of what he’s learned as a speaker, presenter, and business coach for his keynote address, “Developing, Implementing, and Using Winning KPIs.” If you missed David’s speech, we’ll let you in on a little hint: there’s a pretty good chance your company is using KPIs incorrectly. So many businesses today are mislabeling or misusing KPIs, suffering from information overload, focusing on the wrong data, and running off the tracks when it comes to monitoring and examining the data that truly reflects the health of the organization. The right focus on a few select KPIs will align a team, clarify strategy, and bring the steps needed to take to achieve the ultimate end goal more clearly into focus.
As a true leader and decision maker, you need to decide on the right KPIs for your company. There should never be more than a few. And they should be so crystal clear that every single employee knows them, understands their role in achieving them, and is empowered to do what it takes to do so. When aligning these goals for your company, you need to ask yourself, what do you want your legacy to be?
For David’s main source of inspiration, Lord King of British Airways, that legacy was the timely arrival and departure of airplanes. What’s yours?
3. “You can’t just summarize the Internet.” – Morten Middelfart, TARGIT CTO
TARGIT has set out to do one thing: get you through the OODA loop faster, more efficiently, and more intelligently than ever before so you can turn decisions into action. You hear us say it all the time at TARGIT, what exactly do we mean by Courage to Act? We give our users the data they need in ways they clearly understand it to make intelligent business decisions faster and with more confidence. We take the guesswork out of running a business. To do this, TARGIT developers zero in on the challenges companies face every day and develop the tools to solve them. One of those challenges is harnessing the massive amounts of external data relevant to your company.
Big data is … well … big. And companies that don't learn from it and adapt will be quickly left in the dust. It’s a fact that over time, a company’s external data will exceed their internal data. And in order to continue to make intelligent business decisions, companies must continue to develop theories, then test those theories against the data they’re able to harness. They key word here is “harness.” You can’t just summarize the Internet. Do you have the tools you need to extract the data that is relevant to your company and turn it into something meaningful?
4. “Wouldn’t it be good to know what customers are saying before and after they visit you?” – Steen Paulsen, TARGIT Lab Manager
People are talking about your company. No matter your industry or service, when customers interact with your brand, they’re going to have an opinion and thanks to today’s prolific social media opportunities, it’s likely they’re going to share it.
There are over 554,750,000 registered Twitter users sending out an average of 58 million tweets per day. There are also over 1.26 billion Facebook users with 17 billion location-based posts per day. TARGIT #SocialAnalytics makes it possible to know exactly which of those tweets and posts are relevant to your company in any parameter you set. In just a few steps, the cloud solution gives you access to up to 10 search terms to monitor on Twitter, Facebook, and LinkedIn. #SocialAnalytics will collect detailed data on each tweet, post, and user, while rating the semantic score of each. This allows for rapid overview of positive, neutral, and negative speech about your company, products, and competitors. And the technology collects data throughout the day to ensure all social media reports are completely up to date on the current buzz.
You need to know what people are saying about you in order to continue to grow, improve, and connect with your customers. So wouldn’t it be good to know what customers are saying before and after they visit you?
5. “You can’t out-remember or out-calculate a computer, but you can out-adapt one.” – Morten Middelfart, TARGIT CTO
Did you know that 74 percent of skydivers have the “falling dream” prior to their very first jump? Clearly, this isn’t something that’s based on experience. The fear of falling is something that was pre-programmed in our brains since birth. We may have never experienced a fall, yet we fear it so much we dream it, despite rationally understanding that skydiving is a far safer activity than, say, crossing the street. It’s also been said that those first few seconds in which a first-time skydiver jumps out of the plane is almost instantly and completely erased from their brains. We black out. On the second jump, however, we do not. And the more you skydive, the more that scary falling dream changes until the dreamer is the one in control of the fall. Our experiences help us adapt as humans. By taking action, we can literally change the way our brains are pre-programmed.
Computers, however, can’t do this. The power, then, is in our hands. We need to adapt to current challenges, improvise, and learn. Then take what we’ve learned and apply that to our computing. Technology is constantly changing. Devices are shrinking. Mobility is critical. And big data is getting bigger every day. TARGIT is developing the tools to tackle these challenges businesses face with new, evolving, and patented technologies that are changing the landscape of BI. Adapt the way you look at business intelligence and let the computer do the work for you.
Like what you’ve read? We’ll be rolling out videos and transcripts from Decision Day 2013 sessions here on the blog, so stay tuned!