Plantorama Finds a User-Friendly Solution to Cultivate a Company of Analytics Excellence

marzo 29, 2019

Plantorama had a decision-making problem. Denmark’s largest home, garden, and animal center chain had a wealth of experienced employees accustomed to making decisions. However, those decisions couldn’t be backed up with data.

“We made a lot of decisions, but they were based on feelings rather than fact,” says Torben Castenskiold, Plantorama CFO.


The company wanted to arm employees with analytics, but they needed a user-friendly solution that everyone could wrap their heads around, including gardeners, animal keepers, and horticulturalists who had no IT training or time to learn a complicated new system. And the last thing they wanted to do was disrupt daily workflow with a new process.

With TARGIT Decision Suite, even those with minimal IT experience could quickly get on board and gain access to new insights. Today, Plantorama employees know instantly whether goods are in stock or available in the warehouse, which helps them improve customer service and expedite sales.

The company uses digital storyboards throughout the organization to display the most important metrics for all to see in user-friendly dashboards. Screens in every center spread information without employees even needing to open a laptop.

Customer Case Plantorama x TARGIT Image

Users can easily create their own analyses and drill down into the details to find answers to their questions. Automatic reports make it quick and easy to distribute data both to employees and external suppliers. Armed with greater insights, suppliers can now serve Plantorama even better.

“TARGIT has been a great solution for Plantorama, because it is very user-friendly,” says Castenskiold. “We have a lot of employees who are not used to working with IT, such as gardeners, animal keepers or the like, who have their focus on other things. They can easily use TARGIT and really benefit from it without being particularly good at IT.”

As a result, the Plantorama organization as a whole now makes faster and better business decisions.

“I would recommend TARGIT because of its overall user-friendliness,” says Castenskiold. “It is user-friendly for those who use the analyses and reports in the organization, but it is also easy to create new analyses and drill down into the individual analysis to take a deeper look at the figures.”

You can watch the Plantorama story to learn more about their embrace of analytics in this video.

Martin Sørensen

Sales Manager
Almost nine years of working with TARGIT partners and customers has given me a clear vision of the benefits of Business Intelligence and Analytics within organizations worldwide. In particular I have a passion for retail, and have followed closely the dramatic changes in the business during the past nine years, where business intelligence and analytics are being a mor..
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