Ulrik Pedersen gives retailers the guide for surviving the holiday rush with BI in TotalRetail
The holiday season has arrived and people are lining up outside of stores for the best deals. And they’re increasingly shopping online, with the National Retail Federation (NRF) forecasting that online sales will increase between 6 percent and 8 percent this year. Meanwhile, retailers are gearing up for the busiest time of the year. Sales in November and December (excluding auto, gas and restaurant sales) are expected to increase a solid 3.7 percent to $630.5 billion, significantly higher than the 10-year average of 2.5 percent (NRF). With this type of anticipated growth, retailers are put to the test to see how they can best balance driving holiday sales with discounting, while also maintaining margins.
Read the full story in TotalRetail.