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Butler Machinery

Analytics designed for the heavy equipment industry

about the company

For over six decades, Butler Machinery Company has been committed to offering the best in equipment solutions and dealer support. Founded in 1955 in Fargo, North Dakota, third generation family-owned Butler Machinery is proud to offer products and services to support a variety of industries, including construction, agriculture, governmental, demolition and scrap handling, mining, landscaping, power generation and on-highway trucking. They represent many manufacturers including: AGCO, Caterpillar, Drago, Horsch, Killbros, Balzer, Sullair, Metso, Mesaba, and Trail King.

their challenges

  • Butler was working with an outdated Cognos system that only covered a fraction of their reporting needs
  • Employees lacked any type of deep insight into the numbers in their reports
  • An uncontrollable amount of Excel spreadsheets were floating around the company trying to compensate for the lack of true analytics, without any real insight into KPIs

how we helped

  • Butler tracks all inventory inside TARGIT, eliminating the need for the massive amount of Excel spreadsheets
  • The Sales and Credit departments find the ability to slice, dice, and drill into data an invaluable tool
  • TARGIT’s simple sharing capabilities make it easy to distribute information throughout the company quickly and easily
With a company mission of providing the best in sales, rentals, and parts and services, Butler Machinery knew they needed an internal business intelligence system to help them live up to the promise of high quality and peace of mind. The company’s Cognos system was outdated and in need of an upgrade so they decided to talk with other vendors and determine what system would meet their needs.

They realized a more comprehensive business intelligence and analytics system would give them greater insight into all aspects of their business. Butler worked directly with TARGIT partner Advanced Computing who knew the answer to their problems was TARGIT Decision suite.


Butler kicked the tires on a few BI options before plunging in. TARGIT Decision Suite stood out from the rest of the big names in the industry because of the unique approach to BI. TARGIT’s philosophy of an ongoing partnership for learning and support made it an easy choice.


“The reasons we went with TARGIT is because it met our business needs and Advanced Computing understood our business system,” says Chris Lee, CFO at Butler Machinery. “Our IT folks were very impressed with the demos, but the partnership was the real winner.”


TARGIT has years of experience implementing business analytics for the heavy equipment industry and a strong partnership with Advanced Computing who understood the Butler system. CAT dealer expertise on both sides led to an easy implementation for Butler.


“The implementation was fairly easy,” says Lee. “What was more difficult was converting out entire chart accounts. Advanced Computing helped us a ton. They understood our set up, knew where we wanted to go in the future, and understood the systems we were working with.


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