Kelly Tractor

“It would start in the morning, and the users wouldn’t have access to the system until the afternoon,” says Willis. “If you didn’t save a report or you wanted to show someone something new, you had to do it in the afternoon after the TARGIT job ran. This new solution is changing that.”

TARGIT’s InMemory Database offers incredible speed and processing power, allowing 50 GB+ database to fit into a few GBs of memory space. TARGIT InMemory can be used with standard edition of SQL Server and most other databases. Data can even be loaded directly from the source systems into the TARGIT InMemory Database using the TARGIT InMemory ETL Studio.

“When we originally implemented TARGIT, the approach at the time of roll out was to build all these cubes based on particular areas, such as service, parts, etc.,” explains Willis. “The more people started to use it, though, the more they were finding different data sets were lacking. Every time we needed something added, we’d have to go back to XAPT and they would add it to a cube. Years later, we have a large number of cubes, making it hard to cross-analyze. Once we committed to the InMemory solution, I wanted it to be possible to make a virtual snapshot of our library and have it ready and available to the users every day when they came in in the morning. And once this batch job ran to update the data, they would copy over on it. That has been working pretty well.”

Vital Business Tool

Every department within Kelly Tractor now relies on TARGIT as a vital tool to monitor business trends and facilitate the decision-making process. TARGIT generates operating statements for every manager based on their area of responsibility. Some managers are often responsible for multiple store locations or departments and can now view their operating results using various criteria, without having to spend time combining data or printing multiple operating statements. For example, a manager who oversees both the West Palm Beach and Fort Myers locations can easily view a combined operating statement, or view each one on its own simply by changing the criteria of the report.

And it isn’t just managers logging in to TARGIT first thing in the morning. Kelly Tractor’s Executive Vice President, Nick Kelly, has fully embraced the solution.

“He practically lives in this thing every day,” says Willis. “It’s unusual to have a dealer principal have this level of BI and actually have his own reports and be able to build his own reports to show people things.”

An Instant Grasp of KPIs

For Kelly Tractor, the Rentals department is incredibly important for company profitability. That’s why keeping a constant eye on KPIs is critical. With TARGIT, users get daily analyses delivered in user-friendly dashboards that display KPIs such as time utilization, dollar utilization, maintenance-to-income ratio, and repair margins.

All of this data lets employees know which rentals are profit-making products and which are a burden.

“We currently have very high utilization rates,” explains Willis. “This lets us know right off the bat that we are competitive and high achieving.”

Katherine Kelly goes on: "TARGIT has enabled us to easily pinpoint areas of weakness such as unprofitable product lines or models that incur higher repair expenses than average. Management can assess when it is the right time to dispose of rental fleet equipment or when we need to change the mix of our fleet, therefore increasing ROI.”

Each department has its own KPIs to benchmark to ensure that they, too, are working up to company and CAT manufacturer standards. Users can look at the big picture, and break everything down by location. Reports are embedded directly into the Microsoft Dynamics AX platform, so users only have to open one application to work with and view all of their data. Scheduled batch reporting and SharePoint access also ensure high user adoption throughout the entire organization.

With TARGIT Decision Suite already pulling data from multiple sources, users are starting to look at data outside of the organization, such as routes, to make even better, more informed business decisions for utilization and profitability.

And because data is updated daily, employees never have to worry about making decisions based on old data in such a rapidly changing environment.

The TARGIT Partnership

Kelly Tractor’s TARGIT story goes beyond technology. Working with both TARGIT and XAPT has been a true partnership from Day One.

“You guys are great to work with,” says Willis. “It’s nice to be able to pick up the phone whenever you run into problems and get people who are concerned and want to help and are very responsive. I can’t even say enough great things about them. This isn’t a product that is sold and then everyone walks away from it. What happens after the sale is fantastic.”

The company has found tremendous value in TARGIT training to make the most of their solution.

“We had good training thanks to Angel [ERP Project Manager at Kelly Tractor]. Many users were self-taught before that, so they were struggling a little bit. Now the people that are using TARGIT are fluent with it.”

With regular software updates and new features hitting the market, regular training keeps TARGIT users on top of the most important BI trends and advancements, increases user adoption, and ensures users are doing much more than just scratching the surface of the power within their TARGIT solution.

With so much analytical power at users’ fingertips, Kelly Tractor is a true TARGIT case study in success. Watch the video below to hear what Kelly Tractor's ERP Manager, Angel Lara, thinks about his experiences with TARGIT Decision Suite.