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HEAVY EQUIPMENT DEALER SUMMIT

TARGIT Dealer Week 2025

TARGIT Dealer Week is back! Join our 2025 summit to hear how other dealers have implemented and grown with TARGIT. Plus, see the latest updates and new feature highlights from our team. 

10+ Experts

10+ experts presenting live webinars, Q&As, and feature walkthroughs

3 Days

Three days full of insights from customers, industry leaders, and TARGIT experts

1 Place for Dealers

One place for everything business intelligence and analytics exclusively for dealers

Agenda (More Sessions to Come!)

10:00 AM – 10:45 AM ET

Welcome to Dealer Week - Company Update + Benchmark Database Walkthrough

Start off with a brief introduction to Dealer Week and an overview of our strategic roadmap for the heavy equipment sector. Then, join us for a walkthrough of the TARGIT Benchmark Database. Learn how we source data for this tool and how your dealership can use it to compare your KPIs to industry benchmarks.

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Speakers

Tim McGuire
Account Executive at TARGIT
Boe Pedersen
Director of Professional Services at TARGIT
11:00 AM – 11:45 AM ET

Customer Spotlight: Doggett Equipment Services Group

In this session, Doggett will share how they use TARGIT to manage reporting across seven distinct lines of business while giving leadership a unified view of company KPIs. Hear directly from Doggett’s Director of BI and VP of Doggett – Toyota as they discuss both the back-end capabilities and end-user impact of TARGIT.

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Speakers

Danilo Rufino
Director of BI at Doggett Equipment Services Group
Billy Igo
Vice President at Doggett – Toyota
Nicole Luer
Account Manager at TARGIT
10:00 AM –10:45 AM ET

Customer Spotlight: Environmental Products Group

Join us to hear why EPG chose TARGIT to power their business intelligence strategy and what they’ve learned along the way. During this live Q&A, Kristen will share candid insights about selecting the right BI partner, managing change during implementation, and laying the foundation for future growth. 

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Speakers

Kristen Palen
PMO Manager at Environmental Products Group
Ashley Jeffers
Account Manager at TARGIT
1:00 PM –1:45 PM ET

Culture Eats Data for Breakfast: Building Buy-In with Your BI Tool

Join Zach Hetterick of Harvesting Potential as he shares how to turn information into action. Learn the three dealership culture types, why “dashboard-only” thinking stalls performance, and a proven five-step framework for connecting metrics to behaviors. Zach will offer practical examples for boosting profit, retention, and team engagement.

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Speakers

Zach Hetterick
Advisor & Consultant at Harvesting Potential Coaching & Consulting LLC
Tim McGuire
Account Executive at TARGIT
2:00 PM –2:45 PM ET

TARGIT Showcase: See the 2025 Version of Our BI Accelerator for IntelliDealer

Hear about the latest updates to our specialized business intelligence (BI) accelerator for the IntelliDealer DMS (formerly CDK).

We’ll walk through the business areas included in our accelerator and highlight the new dashboards and other enhancements introduced in this year’s update. Plus, we’ll explain the upgrade path from older versions of the BIA and discuss the benefits of moving to the latest version.

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Speakers

Boe Pedersen
Director of Professional Services at TARGIT
Jared Cornelius
Director of Presales Consulting at TARGIT
11:00 AM – 11:45 AM ET

TARGIT Feature Showcase: What's New in 2025?

Join our 2025 feature showcase session to see a live walkthrough of Web-Based Editing, Dynamic Distribution, and other new TARGIT features. We’ll show you how to activate each feature, highlight example use cases, and help you start taking advantage of what's new.

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Speakers

Jared Cornelius
Director of Presales Consulting at TARGIT

Testimonials From Previous Summits

“As a soon-to-be brand new TARGIT organization, the sessions were inspirational.”

Wally Butler

VP Finance & Admin/CFO, Mazergroup Ltd.

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“I enjoyed it very much. I was impressed with all the information and being able to hear from dealers that were actually using TARGIT.”

Dealer Week Participant

“Thank you TARGIT team, great summit!”

Tyler Herbst

Best Line Equipment

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