Equipment Rental Analytics

Rental analytics solid cover

Better insight into your entire equipment rental business

  • The 3 most important industry trends and why they matter to you
  • The top KPIs to improve rental utilization rates
  • The dashboards you will need to visualize better decision making.

We currently have very high utilization rates. This lets us know right off the bat that we are competitive and high achieving.


- John Willis, Manager, Kelly Tractor


The trick to harnessing the increasing flow of data is knowing which metrics to monitor most closely. Then, your dealership can use an analytics solution designed for the heavy equipment industry to track them on a routine basis. 

This guide walks you through all of the most important KPIs and comes complete with example dashboards and reports that can be used to improve your equipment rental business.

This guide covers

  • Best practices and critical KPIs that lead to better insight for better business
  • Dashboard examples of weekly and area sales that deliver the data you need to improve
  • Common trends that have strengthened or emerged in recent years that equipment rental companies must now face.