Advisor & Consultant
Harvesting Potential Coaching & Consulting LLC
Zach Hetterick’s unique experience at both the heavy equipment manufacturer and dealership levels makes him a sought-after advisor and coach in the equipment industry.
He went from working the parts counter at a John Deere dealer when he graduated from The Ohio State University to leading the High Horsepower division for Case IH North America. Along the way, he worked for AGCO corporate, was a territory salesperson for Ohio CAT, served in parts and wholegoods territory roles for CASE IH, and led the livestock division for North America for Case IH. He was the CEO of an 11-location equipment dealership, where he led rapid growth and transition through the acquisition of five locations, rebranded the company, reorganized the management team, redesigned the company’s operating model, facilitated their first three-year strategic plan, and developed KPIs and performance scorecards to improve key metrics.
Zach is the founder of
Harvesting Potential, a consulting, training, and coaching company that helps manufacturers and dealers succeed. He’s a member of the Machinery Advisor Consortium (MAC) and a John Maxwell certified coach.
