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Detroit, Michigan | September 22-23, 2026

Your Guide to Digital Dealer 2026

Get details on the 2026 Digital Dealer conference and expo for car dealers. Keep reading for agenda highlights, accommodation information, and more. Plus, be sure to visit TARGIT at Booth 547 on the expo floor.

The 2026 Digital Dealer Conference and Expo

Recognized as a leading conference for automotive retail professionals, Digital Dealer 2026 gives attendees the opportunity to connect with industry peers, refine growth strategies, and discover innovative technologies.

The two-day event features education sessions, networking opportunities, and hands-on learning for dealership leaders.

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WHAT

Two days of expert-led education sessions, workshops, networking opportunities, and access to 100+ exhibitors of the latest automotive retail solutions.

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WHEN

Tuesday, September 22nd at 8am - 

Wednesday, September 23rd at 5:30pm

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WHERE

Huntington Place Convention Center

1 Washington Blvd

Detroit, MI 48226

Connect With TARGIT at the Conference

Meet up with our automotive team during the expo to hear about our business intelligence solutions for dealers.
Learn a bit about our experts below and use the corresponding link to schedule a meeting with them during the conference.  
 
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Brad Haby

Senior, Sales

Brad is a seasoned sales professional who partners with executives and key stakeholders to understand business challenges, recommend data-driven solutions, and help his clients reach their organizational goals.
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Discover the Top KPIs for Car Dealers

Download TARGIT's free analytics guide to find out which key performance indicators (KPIs) you should be tracking across your entire dealership. Plus, learn how a dedicated reporting solution can help you streamline operations and accelerate growth. 

Check Out Local Attractions in Motor City

Detroit has been the center of car manufacturing, design, and culture for more than a century, With landmarks like the Automotive Hall of Fame and a vibrant local selection of restaurants, breweries, and markets, it's worth exploring while you're in town for Digital Dealer.

Henry Ford Museum, Detroit

Henry Ford Museum

 Learn about the ingenuity, creativity, and achievements that have shaped our nation at The Henry Ford Museum. See iconic artifacts, read stories of invention, and discover the drive behind various automotive innovations.

Parlay Detroit

Parlay Detroit

Grab a cocktail and enjoy elevated bar bites at Parlay, just down the street from Huntington Place. Catch your favorite sport on one of their high-def TVs and unwind in a venue that's perfect for networking, team dinner, or a solo night out.
Detroit Riwerwalk

Detroit Riverwalk

Grab some fresh air and see the sights with a stroll down the Detroit Riverwalk. The five-mile-long scenic trail takes visitors past the Milken Lighthouse, Cullen Plaza, The Aretha Franklin Amphitheater, and much more.
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