virtual summit

Heavy Equipment Dealer Summit

Three days full of actionable insights to help your dealership navigate the business intelligence (BI) and analytics landscape.

 

Our Dealer Week Mission

 

To help heavy equipment dealers advance their data and analytics practices by encouraging connections, sparking ideas, and laying the foundation of a support system to help tackle big goals.

 
 
10+ EXPERTS
10+ experts presenting live webinars, Q&As, and training sessions
3 DAYS
Three days full of insights from customers, industry leaders, and TARGIT experts
1 PLACE FOR DEALERS
One place for everything business intelligence and analytics exclusively for dealers

Agenda

Each session is packed with expert insights, inspiring stories, and actionable advice you can implement in your dealership right away.  
10.15 AM EDT (15 Mins.)

Intro to TARGIT Dealer Week

Join us for a brief introduction to Dealer Week and kickoff to this exciting industry event! You’ll hear an overview of the sessions we have planned for this year’s summit.

Speakers

Adam Thomas
Senior Account Executive at TARGIT
Nicole Luer
Account Manager at TARGIT
inspiration
11.00 AM EDT (45 Mins.)

Are You Ready to Lead a 2nd Machine Age Dealership?

Rapid changes create risk and opportunity. Successful dealer leaders of the future MUST create a Good to Great culture that is connected, collaborative, and adaptive.

Come ready to be provoked on how you can improve processes, connect with people and customers, and deploy and support technology successfully that will reduce risk and fulfill opportunities. The future of your business is at stake. 

Speakers

George Russell
Co-Founder of Machinery Advisors Consortium
Adam Thomas
Senior Account Executive at TARGIT
inspiration
technical
1.00 PM EDT (45 Mins.)

TARGIT Cloud Showcase: Highlights and Advantages

See how real TARGIT customers use our Cloud solution to accelerate reporting and connect analytics to the rest of their dealership operations.

We’ll share quotes, use cases, and examples that demonstrate the advantages of cloud-based analytics, plus tips and advice for starting your dealership’s move to the cloud. 

Speakers

Jared Cornelius
Director of Presales Consulting at TARGIT
Tim McGuire
Account Executive at TARGIT
inspiration
2.30 PM EDT (45 Mins.)

Customer Spotlight: Birkey's Farm Store

During this session, you’ll hear about Birkey’s Farm Store’s journey with business intelligence and how TARGIT impacts their operations. We’ll sit down with Ryan Bennett, Director of Parts and Service, and Jay Scott, Director of BI, for an insightful Q&A session about how Birkey’s uses TARGIT to monitor performance and boost efficiency.  

Speakers

Ryan Bennett
Director of Parts and Service at Birkey's
Jay Scott
Director of Business Intelligence at Birkey's
Nicole Luer
Account Executive at TARGIT
inspiration
10.00 AM EDT (45 Mins.)

SATISFYD Annual Customer & Employee Experience Benchmark Report + Customer Integration

SATISFYD has released the latest benchmarks for Net Promoter Score (NPS), Employee Net Promoter Score (eNPS), and Online Reputation Scorecard, specifically for the equipment industry. 

See how you compare against your competitors and discover how James River Equipment is leveraging the TARGIT + SATISFYD integration to understand the financial impact of customer experience.

Speakers

Ryan Condon
CEO and Founder at SATISFYD
Emilie Spalla
Vice President at SATISFYD
Adam Thomas
Senior Account Executive at TARGIT
inspiration
11.15 AM EDT (45 Mins.)

Customer Spotlight: Nixon-Egli

Follow along as Nixon-Egli's Chief Financial Officer speaks to their experience implementing a BI tool and its impact on their day-to-day operations.

You'll hear why Nixon-Egli partnered with TARGIT and the outcomes they've achieved since implementing TARGIT's BI solution at their dealership.  

Speakers

Cameron Heckman
CFO at Nixon-Egli Equipment Co.
Adam Thomas
Senior Account Executive at TARGIT
technical
inspiration
2.15 PM EDT (45 Mins.)

TARGIT Showcase: Data Sharing With Slideshows

Learn how to share essential information across your entire enterprise with TARGIT Slideshows.

We'll show you how to use slideshows to publish dynamic content and present data on-screen in the service center, boardroom, and everywhere in between. Plus, see how Holt of California uses TARGIT Slideshows to automatically update over 20 electronic Safety Boards throughout their dealership. 

Speakers

Nathan Ladd
Safety Manager at Holt of California
Tim McGuire
Account Executive at TARGIT
Dave Martz
Senior BI Consultant at TARGIT
inspiration
10.00 AM EDT (45 Mins.)

Young's Service Department Tracking With TARGIT

See how Young’s Equipment Inc. uses TARGIT to monitor and improve service team performance.

Corporate Service Manager Brent Bazin will share a brief overview of Young’s, their journey with TARGIT, and which reports and dashboards they use to manage their service department.  

Speakers

Brent Bazin
Service Executive at Young's
Tim McGuire
Account Executive at TARGIT
inspiration
technical
11.15 AM EDT (45 Mins.)

TARGIT Showcase: BI Accelerators

Join team TARGIT for a walkthrough of the latest versions of our business intelligence accelerators for the heavy equipment industry.

We’ll show you how real dealers use our accelerators for CDK, DIS, and other operational tools to accelerate their BI implementations and streamline reporting in every department.  

Speakers

Boe Pedersen
Director of Professional Services at TARGIT
Tim McGuire
Account Executive at TARGIT
inspiration
1.00 PM EDT (45 Mins.)

How to Be a More Successful and Profitable 2nd Machine Age Dealer

Service is the heart of your dealership’s customer satisfaction and profitability. As technology advances and available data increases, how is your dealership using it to be more successful and profitable?

This session will share proven ways to build the culture, team, and approach to adapt and improve, as well as what to do – and avoid doing – as you automate and leverage your data. 

Speakers

Jim Henderson
Engineer & Consultant at Machinery Advisors Consortium
Adam Thomas
Senior Account Executive at TARGIT
inspiration
technical
2.15 PM EDT (45 Mins.)

Live Q&A With TARGIT’s Heavy Equipment Experts

Level up your dealership's analytics practice with expert insights from our consulting team!

Join this open Q&A session, where we’ll answer questions about our solution and the trends driving BI and analytics success in the heavy equipment space. Pre-submit your questions up to two weeks before the event or ask them live during this interactive session.  

Speakers

Ken Jennings
BI Consultant at TARGIT
Jared Cornelius
Director of Presales Consulting at TARGIT

Testimonials From Last Year's Summit

enss brothers logo

“Really good job with your
programs this week!!!!”

- Chris DeGraeve

CPA, CMA, Controller, Enns Brothers

mazergroup-logo

“As a soon-to-be brand new TARGIT organization,
the sessions were inspirational.”

- Wally Butler

VP Finance & Admin/CFO, Mazergroup Ltd.

Best Line Equipment Logo

“Thank you TARGIT team,
great summit!”

- Tyler Herbst

Best Line Equipment

    Originally published April 18, 2023. Updated January 15, 2024