Heavy Equipment Dealer Summit

Mark Your Calendar for TARGIT Dealer Week

Three days full of actionable insights to help your dealership navigate the business intelligence (BI) and analytics landscape.

Our Dealer Week Mission

 

To help heavy equipment dealers advance their data and analytics practices by encouraging connections, sparking ideas, and laying the foundation of a support system to help tackle big goals.


Session Sneak Peek Videos:

 
 
10+ EXPERTS
10+ experts presenting live webinars, Q&As, and training sessions
3 DAYS
Three days full of insights from customers, industry leaders, and TARGIT experts
1 PLACE FOR DEALERS
One place for everything business intelligence and analytics exclusively for dealers

Agenda

10.00 AM EDT – 10.45 AM EDT

Welcome to Dealer Week + TARGIT Showcase: Creating Heatmaps with Market Share Data

Start off with a brief introduction to Dealer Week and hear an overview of the sessions we have planned for this year’s summit. Then, dive into our showcase session, where you’ll learn how to create custom heatmaps that measure market share, penetration, open opportunities, sales coverage, and more. We’ll share example use cases for interactive heatmaps and show you how to use market data to develop these powerful visualizations inside TARGIT.

Speakers

Jared Cornelius
Director of Presales Consulting at TARGIT
Tim McGuire
Account Executive at TARGIT
11.15 AM EDT – 12.00 PM EDT

Futureproof Your Dealership with Artificial Intelligence

Artificial intelligence (AI) is revolutionizing decision-making and processes across industries. Heavy equipment dealers who embrace this emerging technology first will gain a competitive edge. In this session, we’ll explore the top AI trends transforming the heavy equipment sector, how dealerships can leverage predictive analytics to generate 95%+ accurate 12-month forecasts, and how accurate forecasting maximizes profitability. Join us and learn how to future-proof your dealership. 

Speakers

Steve Clegg
Founder at Zintoro
Tim McGuire
Account Executive at TARGIT
1.15 PM - 2.00 PM EDT

Navigating Legal Changes in the Equipment Industry

Learn how to optimize standard legal processes like contract negotiations, non-competes, mergers and acquisitions, etc. Plus, get expert insight on how to prepare for regulation changes in the industry, such as upcoming environmental compliance changes and other pending state-level legislation that could pose new challenges for equipment dealers. 

Speakers

Khrystina Currie-Snell
Consultant at Currie Management Consultants Inc.
Brendan Doyle
Account Manager at TARGIT
2.30 PM EDT – 3.15 PM EDT

Customer Spotlight: West Side Tractor

Join this session to hear about West Side Tractor Sales Co.’s business intelligence journey inside TARGIT. We’ll sit down with SVP Jen Snow for an interactive Q&A session about what led West Side to TARGIT, the implementation and IntelliDealer integration process, and how the dealership uses reports and dashboards to make informed decisions in multiple departments.

Speakers

Jen Snow
SVP, Operations & Owner at West Side Tractor Sales Co.
Nicole Luer
Account Manager at TARGIT
10.00 AM EDT – 10.45 AM EDT

How to Drive Profitability and Growth in Your Dealership

Take a deep dive into the Currie Management Group’s Financial Performance Model, including top key performance indicators (KPIs) and best practices for cultivating a profitable dealership. We’ll outline the cultural, operational, and financial strategies for success and share learnings from other dealers and Currie’s team of heavy equipment consultants.

Speakers

Robin Currie
President & Owner at Currie Management Consultants Inc.
Gareth Hennessy
Account Executive at TARGIT
11.15 AM EDT – 12.00 PM EDT

Tackling the Technician Shortage

Many industries are seeing a shortage of qualified talent, and the equipment industry is no exception. Join this session to explore strategies and approaches to tech recruiting at your dealership. Topics of discussion will include navigating the challenges of today’s job market, marketing your organization as a great place to work, understanding what techs want in an employer, and developing a sustainable talent pipeline that will support your dealership now and in the future.

Speakers

Jay Goninen
Co-Founder & President at WrenchWay
Tim McGuire
Account Executive at TARGIT
1.00 PM EDT – 1.45 PM EDT

TARGIT Showcase: Cloud Security Best Practices

Whether you’re running a cloud-based BI solution or thinking about implementing one, security is a key consideration for ensuring a successful cloud journey. Join this session to discover best practices for protecting your company data in hybrid and cloud-based environments, including the importance of data governance, access controls, and a well-secured backend infrastructure.

Speakers

Dave Martz
Senior BI Consultant at TARGIT
11.00 AM EDT - 11:45 AM EDT

TARGIT Showcase: See the 2024 Version of Our BIA for IntelliDealer

Join us for an in-depth walkthrough of the latest updates to our BI accelerator for the IntelliDealer DMS (formerly CDK). We’ll highlight the business areas included in our accelerator and show you the new dashboards and other enhancements introduced in the 2024 update. Plus, we’ll explain the upgrade path from older versions of the BIA and discuss the benefits of moving to the latest version.  

Speakers

Boe Pedersen
Director of Professional Services at TARGIT
Jared Cornelius
Director of Presales Consulting at TARGIT
1.15 PM EDT – 2.00 PM EDT

Embracing Automation: Strategies for Implementing New Tech at Your Dealership

Whether it's ERP, a new rental system, CRM, or any other new technology, dealers often buy a new system and have a less-than-ideal implementation experience. So, they buy another only to find themselves once again unhappy with the results. While choosing the right software is obviously important, how dealers prepare for and manage their implementations is critical to their success. This session provides concrete steps that dealers can take to have a smoother implementation experience. 

Speakers

Jennifer Albright
President & CEO at Spend Right Inc.
Tim McGuire
Account Executive at TARGIT
2.30 PM EDT – 3.15 PM EDT

Reimagining Work: Meeting Customers Where They Are

Dealer leaders must anticipate changeThis session will provoke reimagining the work of your dealership. We'll ask three "What If..." questions: What if your facilities and remote support are redesigned to meet customers where they are? What if your culture and processes fix machines before failure? What if Technicians seek to work for your dealership, versus you finding them? Come prepared to hear some answersAnd to share your thoughts. 

Speakers

George Russell
Co-Founder of Machinery Advisors Consortium
Tim McGuire
Account Executive at TARGIT

Testimonials From Previous Summits

enss brothers logo

“Really good job with your
programs this week!!!!”

- Chris DeGraeve

CPA, CMA, Controller, Enns Brothers

mazergroup-logo

“As a soon-to-be brand new TARGIT organization,
the sessions were inspirational.”

- Wally Butler

VP Finance & Admin/CFO, Mazergroup Ltd.

Best Line Equipment Logo

“Thank you TARGIT team,
great summit!”

- Tyler Herbst

Best Line Equipment

“I enjoyed it very much. I was impressed with all the information and being able to hear from dealers that were actually using TARGIT.”

- TARGIT Dealer Week '23 Participant

“The best part of the summit for me was hearing about the other ways to use TARGIT, like publishing the dashboards to URLs.”

- TARGIT Dealer Week '23 Participant

    Originally published February 7, 2024. Updated May 24, 2024