TARGIT Recognized as a BI Leader in Dresner’s 2021 Market Study

Originally published June 24, 2021. Updated June 10, 2024

Tampa, FL – Dresner Advisory Services, a respected thought leader in business intelligence (BI), has rated TARGIT as a leader in its 2021 annual Wisdom of Crowds® Business Intelligence Market Study. In June 2021, Dresner announced its Industry Excellence Award winners based on survey data and a deep dive into vendor performance across various categories.

TARGIT emerged as an Overall Leader in Customer Experience and Vendor Credibility, with a 100% recommended score by all TARGIT customers who participated in the survey. The report names the company well above the overall sample and:

  • An Overall Leader in Customer Experience
  • An Overall Leader in Vendor Credibility
  • Best in class for overall value and overall product usability
  • Best in class for technical support professionalism and product knowledge, and consulting product knowledge and experience
  • A perfect recommend score

Dresner’s Wisdom of Crowds Study marks its 12th year in production, serving as a benchmark that analyzes vendors and trends in the BI industry. “In TARGIT we’re driven by helping businesses realize the full value of their data, and we’re truly honored to be recognized by Dresner as a top performer on vendor credibility, product value, and customer experience,” said CEO Jakob H. Kraglund.

“Our annual BI Market Study provides a well rounded, representative, and real-world perspective on the market, including analyses of adoption and deployment, staffing, budgets, leadership, technology, success with BI, plus a robust industry section,” said Howard Dresner, Founder and Chief Research Officer at Dresner Advisory Services. “We congratulate TARGIT on their strong performance again in this year’s market study.”

This year’s Wisdom of Crowds Study evaluated 26 BI vendors and compiled user survey results into a 183-page report that contains analysis and findings on:

  • Top business objectives and achievements realized through BI
  • Top BI technologies and strategic initiatives for decision-making and operational efficiency
  • Top drivers of BI by industry and how the corporate BI landscape has evolved over time


About Dresner Advisory Services

Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI) and related areas.



TARGIT provides BI and Analytics software for everyone, and we are the software company behind TARGIT Decision Suite.

With industry knowledge and customer insight as our foundation, we turn intelligence into impactful decisions. We have a track record of proven business value, securing a low TCO, giving you a better long-term value for your organization.

We deliver easier ways to work with data that creates a real impact for all our customers, by curating actionable insights that lead to better and faster decisions to improve profitability, productivity, and competitiveness.

To learn more about TARGIT and its innovative solutions explore our Solutions Insights and follow us on LinkedIn.

Originally published August 28, 2020. Updated June 10, 2024