Rental Financial Utilization Rate

The actual revenue earned by the rental fleet against the potential revenue the fleet could have earned.

BI and Analytics Designed for the Heavy Equipment Industry

Empowering Rental Operations Managers, Fleet Managers, and Billing Coordinators to process data.

"Today, we are capturing 10% more deals if we meet our used KPIs, and I would never have known that without TARGIT."

David Scott

Director of corporate operations at Butler Machinery

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“Since implementing TARGIT we are averaging 8% improvement in productivity per department manager per week."

Phil Raker

Director of IT at Bestline Eqipment

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“Since TARGIT, technicians are billing up to 4 hours extra per month, ​resulting in ​free revenue for us.”

Chris Degraeve

CPA, CMA, Controller at Enns Brothers

“TARGIT's complete understanding of agriculture and heavy equipment industry metrics has been a game changer in our Kubota dealership."

Joey McClinton

Chief Operations Officer at Parish Tractor Company, LLC

    Improve Your Rental Financial Utilization Rate

    Rental Equipment Age

    The cost of maintaining equipment that ages need to be accounted for, especially if not replaced. Have an eye on the rental equipment age to avoid overspending on aged equipment versus the quality of new.

    Changes in Customer Demands

    Make sure to stay up-to-date with industry trends and product innovations to ensure you are offering the products your customers demand.

    Rental Rate Trends

    Benchmark rental rates against your competitors and start analyzing trends to help you understand the market. If you know the market, you’ll be able to be in front of your competitors. 

    World Economy

    Track what’s going on outside of your dealership. External threads that you can’t control, but would prevent you from utilizing the equipment of your company well.

    Available Government Data

    Track all possible Government information that’s available for your company to expand your business and to have equipment available for future projects.

    External Business

    Be aware of what your competitors do. What are their rental rates and how much equipment is available and make sure to have visibility into service and parts departments - they play a massive role to ensure your fleet is up-to-date.


    This guide walks you though all of the most important KPIs and comes complete with example dashboards and reports that can be used to improve your equipment rental business.
    Take a Deep Dive

    What is BI for Heavy Equipment?

    Read our comprehensive online guide, "What is Business Intelligence for Heavy Equipment?" to learn more about the role of BI and analytics in heavy equipment.

    Discover how dealers use reports and dashboards in rental, sales, service, and more to make informed decisions, increase efficiency, and drive their businesses forward. 

    Track in Real-Time

    Track 24/7 for an accurate and in sync overview. Track time when the fleet is rented, when it’s not, and when it’s in for repair or maintenance. Your fleet is always on – even when you are off. Leverage on the power of the data your fleet is constantly producing.

    TARGIT has enabled us to easily pinpoint areas of weakness and increase ROI.
    - Katherine Kelly, Manager and Owner, Kelly Tractor Co.

    Know Your Interest Rates, the Value of Machines, and Buying and Selling when It’s Appropriate to Help You Reach Your KPI’s

    • Maintain the industry standards of at least 20% of the rental-ready fleet

    • Keep no more than 8% of the non-rental ready fleet

    • Achieve physical utilization rates of at least 70%

    • Keep expenses less than 8% of the total rental revenue

    Track Your KPI’s with TARGIT and Leverage on the Insights of Your Data