The cost of maintaining equipment that ages need to be accounted for, especially if not replaced. Have an eye on the rental equipment age to avoid overspending on aged equipment versus the quality of new.

Make sure to stay up-to-date with industry trends and product innovations to ensure you are offering the products your customers demand.

Benchmark rental rates against your competitors and start analyzing trends to help you understand the market. If you know the market, you’ll be able to be in front of your competitors. 

Track what’s going on outside of your dealership. External threads that you can’t control, but would prevent you from utilizing the equipment of your company well.

Track all possible Government information that’s available for your company to expand your business and to have equipment available for future projects.

Be aware of what your competitors do. What are their rental rates and how much equipment is available and make sure to have visibility into service and parts departments - they play a massive role to ensure your fleet is up-to-date.