REMA 1000 chooses TARGIT

Originally published March 19, 2020. Updated November 19, 2020
TARGIT Decision Suite is helping REMA 1000 become even more data-driven by ensuring insight from CEO to merchant.
Aalborg, Denmark – After success using TARGIT Decision Suite as its business intelligence and analytics platform, nationwide discount grocery store chain REMA 1000 has decided to expand its use of TARGIT to an unlimited number of users. The company’s goal is to give in-depth insight to all merchants and distributors while retaining focus on its total cost and income.

Insight creates the ability to act

By expanding the current solution, REMA 1000 will give more than 300 merchants easy access to their KPIs and revenue for every product category, distributor, and various times of day. REMA 1000 merchants can then use this data to compare current sales to previous time periods. With TARGIT access, they’ll instantly see which product categories are selling well and know how to react to any consumer patterns from previous seasons. In the long term, REMA 1000 plans to give company-wide access to operating costs so the critical knowledge each store needs is never more than a few clicks away.

REMA 1000 is also providing insight to more than 70 distributors on product categories and total revenue. Distributors will then have a comprehensive view into their entire product range and know not just which products are selling well, but how, when and where. This kind of insight extends beyond REMA 1000 to Reitangruppen partners such as 7-Eleven.

One-man army

If you think this sounds like a job for a large BI team, think again: It’s managed by a single man – Lars Schmidt, BI Specialist at REMA 1000. Lars runs the entire BI project himself and if he needs any consulting help, he reaches out to TARGIT partner Kapacity.

“Among others, I have been working with Microsoft Power BI, which did not fulfill the criteria we have for a well-functioning BI solution,” Schmidt said. “TARGIT Decision Suite’s strong data visualization tools and the opportunity to access reports on mobile devices made the outcome easy when choosing this platform.”

TARGIT was recently ranked number 1 in Mobile BI by one of the largest BI analyses in the world, the BARC BI Survey 2018. The survey also highlights TARGIT’s investments and improvements in visual analysis, among others.

“Next step on our BI journey is a Navision upgrade which is already ongoing, so reports and analyses can easily be accessed in TARGIT,” says Schmidt. “Our internal departments are thereby getting access to relevant, dynamic data so they can dive into key numbers.”

The future holds an exciting journey for REMA 1000 and TARGIT, and TARGIT looks forward to the new opportunities created by the partnership. “REMA 1000 is a company on the rise,” says TARGIT CEO, Leif Vestergaard. “We are happy to help them spread knowledge to the entire organization, so they can make better, data-driven decisions.” 


TARGIT provides BI and Analytics software for everyone, and we are the software company behind TARGIT Decision Suite.

With industry knowledge and customer insight as our foundation, we turn intelligence into impactful decisions. We have a track record of proven business value, securing a low TCO, giving you a better long-term value for your organization.

We deliver easier ways to work with data that creates a real impact for all our customers, by curating actionable insights that lead to better and faster decisions to improve profitability, productivity, and competitiveness.

To learn more about TARGIT and its innovative solutions explore TARGIT Solutions Insight and follow us on LinkedIn.
About REMA 1000
REMA 1000 is a nationwide chain of discount grocery stores focusing on quality at low prices. Under the tagline “Discount with Attitude,” REMA 1000 believes it’s possible to focus on the quality of products while selling them at a low price. REMA 1000 stores operate under a franchise model with independent, locally known merchants managing each franchise. Today, REMA 1000 has more than 300 stores spread all over Denmark. REMA 1000 is part of Reitangruppen, along with Reitan Convenience (also known as 7-Eleven in Denmark), UNO-X, Reitan Ejendomme, and Reitan Kapital.
Originally published December 13, 2018. Updated November 19, 2020