BARC's BI & Analytics Survey 2024: TARGIT Earns Top Ranks in Business Value, Ease of Use, and More

Originally published November 9, 2023. Updated March 20, 2024


Aalborg, Denmark – BARC (Business Application Research Center) officially released its BI & Analytics Survey for 2024, which awarded TARGIT 19 top ranks and 70 leading positions across five peer groups. The company received multiple recognitions for its continued performance in Business Value, Visual Analysis, and Dashboards & Reports, among many other categories.  

TARGIT also received 97% recommendation rating from survey participants based on the aggregate of "Definitely "and "Probably,” marking the sixth year in a row the company has received recommendation ratings over 91%.  

TARGIT's inclusion and many recognitions in this year's survey highlight its dedication to BI excellence and customer satisfaction, both of which are evidenced in the company’s leading accolades for Vendor Support, Ease of Use, Distribution of Reports, Mobile BI, and Product Satisfaction. What’s more, 97% of surveyed users rate TARGIT's vendor support as “Excellent” or “Good” compared to 63% for the average BI & analytics tool. 

Feedback from this year’s survey participants reflects TARGIT’s commitment to customer care, along with the performance and usability of its flagship solution, TARGIT Decision Suite. Participants specifically spoke of TARGIT’s “intuitive drill functions,” “fast support,” and a “great user interface” when completing the BARC survey.


“We’re thrilled to receive top marks in BARC’s BI Survey for the sixth year in a row,” says Jakob H. Kraglund, TARGIT CEO. “Our high customer rankings and positive survey feedback continue to reflect our core values of caring for our customers and providing them with solutions that generate positive business impacts.”  


The BARC BI & Analytics Survey 24 presents findings from the world's largest and most comprehensive survey of BI end-users. The 2024 survey examined user feedback on 21 products in the BI selection set and usage across 30 Key Performance Indicators (KPIs). 

Download TARGIT’s Highlights Report to see our full results, learn more about BARC’s annual BI & Analytics Survey, and hear feedback from our customers.  


Vision and scope document


About BARC

BARC (Business Application Research Center) is one of Europe's leading analyst firms for business software, focusing on the areas of data, business intelligence (BI) and analytics, enterprise content management (ECM), customer relationship management (CRM), and enterprise resource planning (ERP).   

BARC analysts have supported companies in strategy, organization, architecture, and software evaluations for over 20 years. An established, continuous market research program and product comparison studies form the basis of BARC's comprehensive knowledge of all the leading software providers and products, best practices, and the latest market trends and developments.   

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At TARGIT, we use our decades of analytics expertise and experience in key verticals to help organizations make data-driven decisions. Our specialized business intelligence (BI) solutions are built to support customers' unique goals and the processes that power their daily operations.  

Experience love at first sight with TARGIT Decision Suite, our all-in-one BI and analytics platform that's intuitive, versatile, and user-friendly. TARGIT seamlessly integrates with your operations and continually adapts to your needs, even as your organization grows.   

Recognized as a Global Leader in Vendor Credibility by Dresner four years in a row and Leader in BI Excellence by BARC six years in a row, we leverage strategic partnerships, continuous innovation, and a customer-centric business model to develop solutions that drive lasting value for organizations worldwide.   

To learn more about TARGIT, explore our solutions by industry or follow us on LinkedIn. 

Read TARGIT's Highlights Report

Originally published November 9, 2023. Updated March 20, 2024