The BI & Analytics Survey 21: TARGIT Ranks as a Leader in 21 Categories with Highest Satisfaction Score Ever

Originally published December 8, 2020. Updated August 18, 2022

Aalborg, Denmark – BARC (Business Application Research Center) officially released its BI & Analytics Survey 21, ranking TARGIT Decision Suite as a leader across 21 categories in five different peer groups. The survey also gives TARGIT a 96% satisfaction rating, the company’s highest score ever.

This year’s survey continues to show TARGIT’s strength as an enterprise BI platform. The results confirm TARGIT’s support of customers’ needs for data integration, ad hoc analysis, report distribution – and everything in between. While a leader in multiple categories, the company takes pride in being recognized for delivering a high level of business benefits.

“In a world where we are all obsessed with the latest technological trend, we sometimes lose sight of what's important for people out in the real world,” says Jakob H. Kraglund, TARGIT CEO. “Over the last couple of years, TARGIT has changed the way we work with customers, shifting our focus to helping them use BI to make a measurable business impact.”

TARGIT’s recent initiatives have significantly increased user adoption across many organizations. The most successful initiatives include refining the design and distribution of reports, simplifying the creation of portal environments to personalize the user experience, and enhancing embedded applications to make data context relevant and ready for users when they need it. “The percentage of employees using TARGIT Decision Suite is close to 50% above the average of all products," the BARC survey reports. In fact, employee user adoption increased nine percentage points over the past year, from 16% in 2019 to 25% in 2020.

“At TARGIT, we’re driven by one unified vision – to help businesses realize the full value of their data,” says Kraglund. “The results of this year's survey show us we’re on the right path to deliver on that vision. Our investment in technology that enables organizations to distribute ‘insights’ more broadly across the organization is starting to pay off.”

The BI & Analytics Survey 21 also notes the top three reasons customers invested in TARGIT Decision Suite:

  • Exceptional relationship with the vendor
  • Ease of use of the reporting engine for users and consumers
  • Predefined data connection and industry applications, such as manufacturing, retail, heavy equipment, and wine-producing sectors

In addition to these key differentiators, TARGIT is developing industry accelerators that will enable companies in specific industries to significantly reduce time-to-value.

The BI & Analytics Survey 21 presents the findings from the world‘s largest and most comprehensive survey of BI end users. It examines user feedback on BI product selection and usage across 36 KPIs. In 2020, over 2,000 people responded to the survey, answering a series of detailed questions about their BI product of choice and analyzing 33 products. Access the BI & Analytics Survey 21 from BARC here or visit

About BARC

BARC (Business Application Research Center) is one of Europe’s leading analyst firms for business software, focusing on the areas of data, business intelligence (BI) and analytics, enterprise content management (ECM), customer relationship management (CRM) and enterprise resource planning (ERP). BARC analysts have been supporting companies in strategy, organization, architecture and software evaluations for more than 20 years. An established, continuous program of market research and product comparison studies forms the basis of BARC’s comprehensive knowledge of all the leading software providers and products, best practices and the latest market trends and developments. Visit to learn more.


TARGIT provides BI and Analytics software for everyone, and we are the software company behind TARGIT Decision Suite.

With industry knowledge and customer insight as our foundation, we turn intelligence into impactful decisions. We have a track record of proven business value, securing a low TCO, giving you a better long-term value for your organization.

We deliver easier ways to work with data that creates a real impact for all our customers, by curating actionable insights that lead to better and faster decisions to improve profitability, productivity, and competitiveness.

To learn more about TARGIT and its innovative solutions explore TARGIT Solutions Insight and follow us on LinkedIn.

Originally published December 8, 2020. Updated August 18, 2022