The Business Application Research Center (BARC) officially released its BI & Analytics Survey for 2023. As the world's largest business intelligence (BI) and analytics market study, BARC's annual study surveys over 1,900 end users about 24 business intelligence (BI) and analytics software products.
The 2023 survey recognized TARGIT as an industry leader in peer groups like BI & Analytics Specialists and presented us with top rankings in categories like Ease of Use and Business Value. Overall, we received three top rankings and 37 leading positions across four different peer groups.
TARGIT’s continued dedication to customer care and BI excellence was evidenced by our leading positions in a range of survey categories, including:
This blog will dive into the significance of the BARC 2023 report results for TARGIT customers and TARGIT as a whole.
At TARGIT, we maintain a steady focus on keeping our customers satisfied by enabling them to reach their business goals and empowering them with innovative, user-friendly BI solutions.
Our dedication to customer care was reflected in several of this year’s BARC report findings, including our recommendation and price-to-value scores:
Survey participants gave TARGIT a 95% recommendation rating, marking the fifth consecutive year the company has received recommendation ratings over 91%.
97% of surveyed users rated TARGIT’s price-to-value as excellent or good, 25% higher than the net average rating for data management tools.
When it came to creating reports and dashboards, 95% of users rated TARGIT as excellent or good, compared to the industry average rating of 84%.
This feedback exemplifies TARGIT's focus on customer support and satisfaction. As Jakob H. Kraglund, TARGIT's CEO, explains, "the results of this year's survey reflect TARGIT's contribution to customer value and success, which we achieve through our user-friendly BI and analytics platform, industry knowledge, and care for customers."
Top rankings in the BI and Analytics survey indicate areas in which TARGIT is considered the very best in our category.
TARGIT earned two top ranks in the "Embedded Analytics Focus" peer group, one for competitive win rate and the other for project length. The latter of these two accolades emphasizes our focus on accelerating time to value for our customers' BI initiatives, which we achieve through specialized value drivers that streamline implementation and provide end-users with high-value analytics capabilities, pre-built reports, and department-specific dashboards from day one.
We also earned a top rank in Visual Analysis, further highlighting our commitment to marrying advanced backend functionality with frontend interfaces that turn complex datasets into clear, impactful results.
Our top ranks in Embedded Analytics and Visual Analysis align with TARGIT’s focus on usability and data accessibility for users at every level of an organization. Survey feedback also highlighted TARGIT Decision Suite’s quick implementation, user-friendly interfaces, and integration capabilities, among other features and benefits.
Being recognized as achieving “Leader Status” indicates areas that TARGIT ranked in the top 25% of products in the chart.
BARC survey respondents recognized TARGIT as a leader in over 30 categories, including business value, vendor support, ease of use, and mobile BI. According to BARC, TARGIT Decision Suite's inclusion in such a large number of survey categories demonstrates its potential as an end-to-end BI solution that can effectively support all of its customers' analytics needs:
"Customers seeking a solid BI & analytics platform that serves a range of usage scenarios and various user types may well find everything they need in TARGIT Decision Suite. According to customers, the main appeal of the product lies in its ‘price-performance ratio’ and ‘good coverage of BI/analytics-specific requirements’."
TARGIT’s inclusion and leading positions in this year’s survey reinforce the value of our flagship end-to-end analytics solution, TARGIT Decision Suite. Decision Suite was lauded for its Visual Analysis, Ease of Use, Dashboards, Distribution of Reports, Mobile BI, and Product Satisfaction.
Want to learn more about BARC's 2023 market study and read additional insights from BI end-users? Download TARGIT's Highlights Report to see our full results and end-user feedback.