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Morsø Jernstøberi

Morsø Heats the Future with TARGIT Decision Suite

About the company

Morsø Jernstøberi was founded back in 1853 as a foundry for the production of a variety of products, including pots and pans, stable windows, and tools.

Named for a small island in Jutland called Mors, the company as it is known today took more precise shape when it turned its attention exclusively to the production of wood burners and tiled stoves.

In 1915, Morsø became a household name when the company was appointed purveyor to the Royal Danish Court, and international sales took off.

Their challenges

  • Morsø’s old ERP system could not deliver the insight decision makers needed 
  • The sales team lacked access to up-to-date data
  • The company was expanding its business strategy but lacked comprehensive insight into all levels of production


How we helped

  • Every department has instant access to data in near real time
  • The sales team can see what’s selling and what’s not and figure out why
  • Data from every department is combined and analyzed cohesively, helping the entire company run like a well-oiled machine

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"I have a long career within finance for different companies and have used different BI tools. But I have to say TARGIT is definitely top of the list. It’s very easy to use, quite flexible, and you have a multitude of things you can use within TARGIT."

Jens Daugbjerg, CFO, Morsø

Today, Morsø is expanding its business strategy into two new segments: outdoor living and KDL (kitchen, dining, and living). With new challenges to take on, the company needs a comprehensive view of each part of the business now more than ever. That’s why Morsø relies on TARGIT Decision Suite to unify data, track KPIs, and arm decision makers with the information required to push the strategy further.

“We are using TARGIT in more or less all departments,” says Jens Daugbjerg, CFO of Morsø Jernstøberi. “Production is quite a big user of it for inventory tracking, for supplier statistics, etc. Sales is using it for a lot of daily sales reports. We’re using it for market analysis, cost follow up. So it’s used widely within sales, and production. And finance, of course, is a very big user of it also.”

In addition to Morsø’s finance responsibilities, which include everything from reporting, budgeting, monthly reporting, and year-end recounts, Daubjerg is also responsible for IT and HR for his branch of the company. That means he has a hand in all technology systems, including BI, salary, and budgeting systems, as well as human resources tasks and management.

With so many balls in the air, Daugbjerg relies heavily on TARGIT to give him a comprehensive view of company health at the push of a button. With easy access to TARGIT’s up-to-date reports and analyses from every department, Daugbjerg can make informed decisions in an instant. That level of speed and insight makes it a breeze for Daugbjerg to tackle the jobs that traditionally would have gone to multiple people.

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