In a recent webinar on Advanced Visualization, we surveyed how many customers used TARGIT directly or indirectly in company meetings.
Almost everyone did. The majority of customers used TARGIT directly, which was no surprise. A smaller part exported TARGIT dashboards to PowerPoint, and a tiny minority did not use TARGIT in meetings.
That inspired me to dive into the benefits and pitfalls of using a tool like TARGIT in presentations and meetings – doing “live analytics” with an audience, so to speak.
In that context, I will point to some of the features in TARGIT that will be helpful in your journey to harvest the benefits and avoid the pitfalls.
In the webinar that matches this blog post, I will show this in a very detailed and practical form.
In almost every presentation or meeting agenda in any organization, data will be presented at some point - maybe to prove a point, open a discussion, or share the state of things in a measured form.
In a lot of presentations or meetings, this will be very high-level KPIs that are presented in PowerPoint slides. They may be copied/pasted/exported from a BI tool, but they're no longer connected to a database.
This can be an advantage to the presenter or meeting leader who wants to control the flow of information and mainly wants the communication to be a one-way street.
However, the disadvantages are very easy to identify:
Depending on the purpose of your presentation or meeting, it could be a good idea to leave your comfort zone and use analytics tools right there in the meeting room or while making your presentation.
The benefits are many, for example:
The benefits go on and on. There are a few pitfalls, but those will mainly come down to the clearness and quality of the dashboards you present.
Are there any limits to when you would want to use analytics live – or for what types of meetings or presentations this could be beneficial?
In my opinion, not really. But just like you would go about implementing a successful BI Project, you start small with the most suitable cases and make sure it is a success.
Down the line, you can expand the use of analytics, and hopefully inspire others to follow your example.
Being a data-driven company is everyone's dream, but using analytics in meetings and presentations will be one of the stepping stones to making the dream a practical reality.