Butler Machinery

“I don’t even know how to quantify the value of TARGIT,” says Lee. “Any time someone asks for information, we’re able to get it very easily because it’s at our fingertips, and we’re able to slice and dice it. One of the other benefits is that we can make decisions that are more informed because we have the information at our fingertips. And we have more information that we didn’t have easy access to before; things that we didn’t necessarily keep a good eye on because it was hard to update or hard to get the data. Whereas now we have TARGIT, we’re able to easily and quickly put that data in front of people.”

Slicing and Dicing Data for Better Insight

Butler tracks all inventory inside TARGIT, eliminating the need for the massive amount of Excel spreadsheets that had been floating around the company for years. With TARGIT Decision Suite’s heavy equipment analytics, Butler keeps a tight grip on inventory control with easy access to the most important KPIs, such as aging by class, manufacturer, and store.

The Finance department is pleased with the sophisticated reporting capabilities of TARGIT Decision Suite. Users get daily reports with inventory turns, absorption ratios, profit after direct numbers, income statements, and gross profit by machine, salesman, region, or store.

The Sales and Credit departments find the ability to slice, dice, and drill into data an invaluable tool. Users can manipulate data to find the answers to their questions faster than ever. Marketing relies on analytics to help them create more successful customer campaigns geared toward sales. Even the IT department uses TARGIT to manage their help desk.

“Someone could ask more about a number — okay, I want to see that by store, or month, or quarter — before I’d never be able to provide that if I hadn’t already pulled it,” says Lee. “But now I can drill in immediately.”

TARGIT has also led to more interactive, informative company meetings.

“When I do meetings, the thing that’s really nice is that I don’t have to go through and build a bunch of Excel reports and put them in a PowerPoint to make a presentation,” says Lee. “I can just do a live presentation and walk through my TARGIT reports. I can easily drill into numbers and look at various reports and flip back and forth. Before, I wouldn’t be able to do that.”

User-Friendly Tools, High User Adoption

Large numbers of BI strategies fail in companies because of poor user adoption. But at Butler, they found the opposite scenario with TARGIT due to its user-friendly dashboards and simple sharing capabilities.

Butler has found TARGIT’s simple sharing capabilities a valuable tool for freeing data throughout the company. TARGIT’s robust data governance and strong security capabilities ensure that only the right people see the right data at the right time.

“This helps us disseminate reports very quickly and easily,” says Lee. “Even if they aren’t TARGIT users, they still have access to the reports. The reporting capability allows people to consume information without having to train them and make them users. And we don’t have to worry about who sees what because if we don’t want people to have drill-down access to certain sensitive information, we can create those settings.”

Better insight into the entire company has led to happier employees and happier customers, helping fulfill the Butler mission of long-term customer relationships. Comprehensive insight means better service, increased trust, and mutual growth and support between Butler and all customers.