BARC's BI & Analytics Survey 2023: TARGIT Leads in BI Excellence for the Fifth Year in a Row

Originally published December 14, 2022. Updated January 11, 2023

Aalborg, Denmark – BARC (Business Application Research Center) officially released its BI & Analytics Survey for 2023, ranking TARGIT as a leader in peer groups like BI & Analytics Specialists, as well as categories like Ease of Use and Business Value. 

Survey participants also gave TARGIT a 95% recommendation rating based on the aggregate of "Definitely "and "Probably "., marking the fifth consecutive year the company has received recommendation ratings over 91%. 

TARGIT's inclusion and leading position in this year's survey reinforce the value of its flagship product, TARGIT Decision Suite, which received high marks for Visual Analysis, Ease of Use, Dashboards, Distribution of Reports, Mobile BI, and Product Satisfaction.  

TARGIT earned the highest leadership ranking in the category of Embedded Analytics Focused Products, along with top scores over 30 mission-critical areas. The 2023 survey results and TARGIT's recognitions align with the company's focus on usability and data accessibility for users at every level of an organization.  


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Survey feedback highlighted TARGIT Decision Suite's quick implementation, user-friendly interfaces, and integration capabilities, among other features and benefits. In fact, 95% of surveyed users rate TARGIT's functionality of crafting reports and dashboards as excellent or good. 

"The results of this year's survey reflect TARGIT's contribution to customer value and success, which we achieve through our user-friendly BI and analytics platform, industry knowledge, and care for customers," says Jakob H. Kraglund, TARGIT CEO. "Among the many other great results, the survey reports our high ranking by customers on Business Value, Business Benefits, Project Success, and Project Length. We're so happy that we are making a real difference for our customers and grateful to receive a 95% recommendation score in the BARC survey."  

The BARC BI & Analytics Survey 23 presents findings from the world's largest and most comprehensive survey of BI end-users. The 2023 survey examined user feedback on 24 products in the BI selection set and usage across 34 KPIs. 


About BARC 

BARC (Business Application Research Center) is one of Europe's leading analyst firms for business software, focusing on the areas of data, business intelligence (BI) and analytics, enterprise content management (ECM), customer relationship management (CRM), and enterprise resource planning (ERP).  

BARC analysts have supported companies in strategy, organization, architecture, and software evaluations for over 20 years. An established, continuous market research program and product comparison studies form the basis of BARC's comprehensive knowledge of all the leading software providers and products, best practices, and the latest market trends and developments.  

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At TARGIT, we bring expertise to key verticals to help our customers make data-driven decisions. We drive lasting business value with solutions that support your unique goals and the processes that power your day-to-day operations. 

 Experience love at first sight with TARGIT Decision Suite, our all-in-one business intelligence (BI) and analytics platform that's intuitive, versatile, and accessible for every employee. TARGIT easily integrates with your existing systems and continually adapts to your needs, even as your organization grows.  

Recognized as a Global Leader in Vendor Credibility by Dresner three years in a row, we pride ourselves on building lasting partnerships that support our customers through continuous innovation, insightful recommendations, and a people-first business model. 

To learn more about TARGIT, explore our solutions by industry or follow us on LinkedIn. 


Access TARGIT's Highlights Report

Originally published December 14, 2022. Updated January 11, 2023